Title | MANNEQUINS |
Brand | PRO INFIRMIS |
Product/Service | PRO INFIRMIS |
Entrant Company
|
JUNG von MATT/LIMMAT Zürich, SWITZERLAND
|
Advertising Agency
|
JUNG von MATT/LIMMAT Zürich, SWITZERLAND
|
Production Company
|
PUMPKIN FILM Zürich, SWITZERLAND
|
Credits
Alexander Jaggy |
Jung Von Matt/Limmat |
Executive Creative Director |
Mateo Sacchetti |
Jung Von Matt/Limmat |
Copywriter |
Samuel Wicki |
Jung Von Matt/Limmat |
Copywriter |
Daniel Serrano |
Jung Von Matt/Limmat |
Art Director |
Lukas Frischknecht |
Jung Von Matt/Limmat |
Graphics |
Sarida Bossoni |
Jung Von Matt/Limmat |
Agency Producer |
Marco Dettling |
Jung Von Matt/Limmat |
Account Supervisor |
Danijel Sljivo |
Jung Von Matt/Limmat |
Account Executive |
Roman Meister |
Jung Von Matt/Limmat |
Account Executive |
Alexander Gligorijevic |
Jung Von Matt/Limmat |
Public Relations |
Nicole Pauli |
Jung Von Matt/Limmat |
Public Relations |
Alain Gsponer |
Pumpkin Film |
Director |
Roman Jaeggy |
Pumpkin Film |
Cameraman |
Caro Buechel |
Pumpkin Film |
Producer |
Michael Kindermann |
Pumpkin Film |
Producer |
Daniel Kladiva |
Pumpkin Film |
Editor |
Dave Thomas Junior |
|
Composer |
Mario Goerres |
Moch Figuren |
Manufacturer Mannequins |
The Campaign
Standards and ideals make it difficult for the disabled to be included in society. Both in private and professional contexts. By asking the question “Because who is perfect?” the non-profit organisation Pro Infirmis is drawing public attention to the fact that disabled people should be part of our society everywhere and in every situation in life.
Success of the Campaign
The campaign successfully fights against the exclusion of disabled by questioning norms – without any paid media. First in Switzerland, now worldwide: In conjunction with the Bahnhofstrasse shops, which allowed the mannequins to appear for longer than planned, there now are several requests (e.g. from New York) to arrange the same event.
Short:
16 million Views on youtube
More than 50’000 likes
More than 40’000 shares
Nearly 5’000 comments
More than 550 news stations and blogs covered the story worldwide
Over 140 million Earned Media Contact Range
A local event is becoming a global movement.
Describe how the campaign/entry was launched and executed across each channel in the order of implementation.
On the International Day of Persons with Disabilities, deformed mannequins were placed in shop windows in Zurich’s Bahnhofstrasse, one of the world’s most elegant shopping streets. To create these mannequins, the bodies of 5 disabled people were measured precisely. The manufacturing process of the dummies and the reaction of the disabled seeing it for the first time created an emotional contrast and made people think. The whole event was captured as an online documentary.