FOLLOW NATTJOURENS ROAD TO CHRISTMAS
Title | FOLLOW NATTJOURENS ROAD TO CHRISTMAS |
Brand | STOCKHOLMS STADSMISSION |
Product/Service | NON-PROFIT ORGANIZATION |
Entrant Company
|
GARBERGS Stockholm, SWEDEN
|
Advertising Agency
|
GARBERGS Stockholm, SWEDEN
|
Media Agency
|
IUM Stockholm, SWEDEN
|
Production Company
|
WE ARE YOURS Stockholm, SWEDEN
|
Credits
Petter Ödeen |
Garbergs |
Creative Director |
Hampus Mattsson |
Garbergs |
Copywriter |
Sedir Ajeenah |
Garbergs |
Copywriter |
Mattias Dahlqvist |
Garbergs |
Art Director |
Roger Blomqvist/Ranft |
Garbergs |
Original |
Pernilla Berg |
Garbergs |
Account Supervisor |
Birgitta Bergström |
Garbergs |
Production Manager |
Natalie Kocsis |
Garbergs |
Agency Assistant |
William Löthman |
Garbergs |
Agency Assistant |
Klaus Beiersdorf |
Garbergs |
Digital Producer |
Magnus Cramer |
Agent Molly/Co |
Photographer |
Robin Portnoff |
Despiracy |
Retush |
Stopp |
Stopp |
Post Production |
Bt/Repro |
Bt/Repro |
Repro |
The Campaign
Stockholm's Stadsmission is a Swedish charity supporting the homeless. Before Christmas they wanted to get donations from the people of Stockholm.
The organization is well known, but few know what work they actually do and what difference the donations make, every day for the homeless. Every evening Stockholms Stadsmission's night watch service, Nattjouren, is out on the streets of Stockholm.
Before Christmas people could follow Nattjouren's work in real time and make a donation. On the campaign site nattjouren.se people could read instant tweets about Nattjouren's actions and follow their way through Stockholm on a map. The tweets with their emotional stories were also presented in real time and with daily reports across various media.
Success of the Campaign
The campaign generated € 1 448 000 in donation.
Stockholms Stadsmission achieved great attention in social media and made it to several Evening News on Swedish national TV.
With daily updates and true and emotional stories, the people got a real time insight in the life on the streets, and the supporting actions of Stockholms Stadsmission.
The organization was able to show how they make real difference every day for the homeless of Stockholm.
Describe how the campaign/entry was launched and executed across each channel in the order of implementation.
On nattjouren.se people could read instant tweets about Nattjouren's actions, follow their route on a Stockholm map and make a donation.
The tweets were also shown in real time on digital billboards in the subway stations and in banners.
Every morning a new episode of 'Nattjouren's Report ' was filmed, based on tweets from the past night. It was aired later that same day.
Nattjouren’s tweets were presented on printed billboards
A selection of tweets from past nights were presented in print ads.
Posters were put up on the locations were Nattjouren had been.