Winners & Shortlists


Entrant Company 41?29! Istanbul, TURKEY
Advertising Agency 41?29! Istanbul, TURKEY
Media Agency MEDIACOM Instanbul, TURKEY
Production Company 2012 PRODUCTION Istanbul, TURKEY
Name Company Position
Gokay Dede Akbank Akbank Direkt Sales And Marketing Director
Alemsah Ozturk 41? 29! Head Of Agency
Seren Koroglu 41? 29! Creative Director
Ilyas Eralp/Elif Kavalci 41? 29! Creative Group Heads
Alperen Altinoz/Ahmet Terzioglu 41? 29! Creative Group
Ufuk Cetincan/Emir Anarat/Ercan Nailoglu/Nilay Oguz/Esra Bayramoglu 41? 29! Art Directors
Alen Dursun/Gunay Sert/Enis Kilic 41? 29! Development Team
Asli Nur Erguzel 41? 29! Project Manager
Ela Meric 41? 29! Agency Producer
Serhat Arapoglu 41? 29! Brand Manager
Hidayet Bayraktar 41? 29! Technical Director
Onur Cengiz 41? 29! Digital Communications Strategist
Duygu Holat/Erhan Cirak 41? 29! Digital Communications Managers
2012 Produksiyon 2012 Produksiyon Video Production
Ozer Feyzioglu Director
Rahman Altin Film Music
Zeynep Bozok 41? 29! Music And Sound Design
Furkan Birgun Illustrator
Telesine Telesine Post Production
Dogus Aslan Case Study Video Production

Creative Execution

We invited the football fans to join the campaign with a recreation of the Turkey – Syria match which secured our golden ticket to “Brazil 1950”…and restored national pride in a time of hardship. We produced a series of short documentaries to introduce the 2 surviving players. To bring the story to a new generation we built an online museum website. Surviving members of the legendary 1950 team appeared on Turkey’s most popular TV talkshow. At the time of broadcast, they were listed in worldwide trending topics on Twitter.

While our video had a viewcount of 2.224.117 on Youtube, it was watched almost 6 million times in total, in only 6 weeks. On the website for our campaign,, our unique visitor count was 272.811. During the campaign our Facebook contents were seen by 34.296.184 users, and people who clicked or viewed the content was 289.370.123 users in total. Akbank Direkt Card applications covered 18% of all credit card sales.

Turkish people are famous for their love of football. But Turkey didn’t qualify for the World Cup in Brazil. This was a major turn down for Turkish people. Akbank, Turkey’s biggest bank, wanted to give Turkish people some much needed joy in a time like this. Could we turn this failure of our national football into success? We decided to turn Turkey’s absence in Brazil into a matter of national pride. The last time the World Cup was held in Brazil 64 years ago. Turkey couldn’t go either, not because they didn’t qualify... but because the whole country ran out of money. We reached out to the last 2 surviving members of that legendary team of 1950 to finally take them to the World Cup in Brazil, along with the lucky winners of the campaign.