| Title | THE LEGENDARY JOURNEY |
| Brand | AKBANK |
| Product/Service | AKBANK DIREKT CARD |
| Category |
C01. WEBSITE |
|
Entrant Company
|
41?29! Istanbul, TURKEY
|
|
Advertising Agency
|
41?29! Istanbul, TURKEY
|
|
Production Company
|
2012 PRODUCTION Istanbul, TURKEY
|
Credits
| Gokay Dede |
Akbank |
Akbank Direkt Sales And Marketing Director |
| Bilgen Aldan |
Akbank |
Akbank Direkt Channel And Marketing Manager |
| Levent Karabeyoglu |
Akbank |
Digital Media And Community Management Manager |
| Secil Goker |
Akbank |
Akbank Direkt Marketing Manager |
| Alemsah Ozturk |
41? 29! |
Head Of Agency |
| Seren Koroglu |
41? 29! |
Creative Director |
| Ilyas Eralp/Elif Kavalci |
41? 29! |
Creative Group Heads |
| Alperen Altinoz/Ahmet Terzioglu |
41? 29! |
Creative Group |
| Ufuk Cetincan |
41? 29! |
Art Director |
| Gunay Sert/Alen Dursun |
41? 29! |
Development Team |
| Aslı Nur Erguzel |
41? 29! |
Project Manager |
| Ela Meric |
41? 29! |
Agency Producer |
| Serhat Arapoglu |
41? 29! |
Brand Manager |
| Hidayet Bayraktar |
41? 29! |
Technical Director |
| 2012 Produksiyon |
2012 Produksiyon |
Video Production |
| Ozer Feyzioglu |
|
Director |
| Rahman Altin |
|
Film Music |
| Zeynep Bozok |
41? 29! |
Website Music |
| Furkan Birgun |
|
Illustrator |
| Telesine |
Telesine |
Post Production |
Creative Execution
We turned this match with no audio or visual recording into a digital museum by using HTML5. The only two surviving legends, sat across from our cameras and told us the match story. We scoured over all the press items of that time and curated all the match coverage. To make the setting as authentic as possible we recreated the match atmosphere using live mannequins as human statues.
We made the younger fans know about this match of historical importance. Doing so, we made a cultural mark on the collective memory of Turkish people.
In 1949, Turkey earned the chance to compete in the World Cup for the first time in its history when they defeated Syria by 7-0. Unfortunately, due to financial difficulties it couldn’t follow through. This was a match to remember, but it had no audio/video recording. We wanted to make younger soccer fans know about this important bit of Turkish football history.