| Title | THE MORE THE MERRIER |
| Brand | PUBLICIS GROUPE |
| Product/Service | PUBLICIS GROUPE WISHES 2014 |
| Category |
A07. USE OF VIDEO |
|
Entrant Company
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Advertising Agency
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Production Company
|
PRODIGIOUS SAINT-DENIS, FRANCE
|
Credits
| Bridget Jung |
Digitaslbi Paris |
Chief Creative Director |
| Nicolas Thiboutot |
Digitaslbi Paris |
Creative Director |
| Philippe Pinel |
Digitaslbi Paris |
Creative |
| Frederick Lung |
Digitaslbi Paris |
Creative |
| Chisato Tsuchiya |
Digitaslbi Paris |
Art Director |
| Amelie Cruchet |
Digitaslbi Paris |
Agency Producer |
| Alexandre Gallais |
Digitaslbi Paris |
Project Manager |
| Jeremy Vissio |
Digitaslbi Paris |
Motion Designer |
| Brice D'annoville |
Digitaslbi Paris |
Creative Technology Production Manager |
| Philippe Bordachar |
Digitaslbi Paris |
Creative Technology |
| Loup Rodolphe Thibault |
Digitaslbi Paris |
Creative Technologist Coder |
| Julien Terraz |
Digitaslbi Paris |
Creative Technologist |
| Damien Pitard |
Digitaslbi Paris |
Creative Coder |
| Thierry Delesalle |
Prodigious |
Producer |
| François Nemeta |
Prodigious |
Director |
| Charlène Plozner |
Prodigious |
Production Officer |
| Patrick Sigwalt |
Patrick Sigwalt |
Music |
| Peggy Nahmany |
Publicis Groupe |
Vp/Communications Director |
| Sabrina Pittea |
Publicis Groupe |
Communications Officer |
| Lindsay Mccallum |
Publicis Groupe |
Communications Officer |
Creative Execution
Every year Maurice Levy addresses his greeting to the employees of the Group through a Youtube video. Since we believe tradition doesn’t prevent innovation, we set out to do something new in this well known media.
We realised that the employees themselves would be the best social currency to spread the word. To their surprise, at the end of the experience, we gave them a "group selfie" that had been taken by the webcam during the video. Employees then shared this photo on their own personal social networks, making it not only a success with Publicis Groupe but also externally.
Within a month, :
- More than 110000 views (which is great for a group with 59000 employees).
- Average time spent on the video is about 00:03:49
- More than 2828034 impressions on Facebook and Twitter and more than 2832 interactions.
-A worldwide media coverage (more than 200 clippings).
The ultimate KPI was that employees volunteered to spread the word via their own social media accounts. We surprised them with a "group selfie" that had been taken by the webcam. 85% of participants shared it online.
The Publicis Omnicom merger had always been discussed in a financial way. We used Maurice Lévy’s 2014 internal greeting to start talking about it in a very human way.
"The More the Merrier"
The more people that join in during the video, the merrier it becomes. We developed a clever algorithm so webcams could count the number of people watching: by yourself, you’ll only see a corporate speech, but if you gather some friends, you’ll see Maurice Lévy trying to keep his cool whilst delivering his speech surrounded by a confetti storm, cheerleaders or even Chinese dragons…