| Title | THE MORE THE MERRIER |
| Brand | PUBLICIS GROUPE |
| Product/Service | PUBLICIS GROUPE WISHES 2014 |
| Category |
A09. INNOVATIVE USE OF TECHNOLOGY |
|
Entrant Company
|
DIGITASLBI FRANCE Paris, FRANCE
|
|
Advertising Agency
|
DIGITASLBI FRANCE Paris, FRANCE
|
Credits
| Bridget Jung |
Digitaslbi Paris |
Chief Creative Director |
| Nicolas Thiboutot |
Digitaslbi Paris |
Creative Director |
| Philippe Pinel |
Digitaslbi Paris |
Creative |
| Frederick Lung |
Digitaslbi Paris |
Creative |
| Chisato Tsuchiya |
Digitaslbi Paris |
Art Director |
| Amelie Cruchet |
Digitaslbi Paris |
Agency Producer |
| Alexandre Gallais |
Digitaslbi Paris |
Project Manager |
| Jeremy Vissio |
Digitaslbi Paris |
Motion Designer |
| Philippe Bordachar |
Digitaslbi Paris |
Creative Technology |
| Loup Rodolphe Thibault |
Digitaslbi Paris |
Creative Technologist Coder |
| Julien Terraz |
Digitaslbi Paris |
Creative Technologist |
| Damien Pitard |
Digitaslbi Paris |
Creative Coder |
| Thierry Delesalle |
Prodigious |
Producer |
| François Nemeta |
Prodigious |
Director |
| Charlène Plozner |
Prodigious |
Production Officer |
| Patrick Sigwalt |
|
Music |
| Peggy Nahmany |
Publicis Groupe |
Vp/Communications Director |
| Sabrina Pittea |
Publicis Groupe |
Communications Officer |
| Lindsay Mccallum |
Publicis Groupe |
Communications Officer |
| Brice D'annoville |
Digitaslbi Paris |
Creative Technology Production Manager |
Creative Execution
Every year Maurice Levy addresses his greeting to the employees of the Group through a Youtube video. Since we believe tradition doesn’t prevent innovation, we set out to do something new in this well known media.
We realised that the employees themselves would be the best social currency to spread the word. To their surprise, at the end of the experience, we gave them a "group selfie" that had been taken by the webcam during the video. Employees then shared this photo on their own personal social networks, making it not only a success with Publicis Groupe but also externally.
Within a month, the experience had over-performed against set objectives:
- More than 110000 times (which is great for a group with 59000 employees).
- Average time spent on the video approx. 00:03:49
- Facebook: 828034 impressions
- Twitter: 2832 interactions
- Worldwide media coverage in France, UK, USA, Germany, Italy, Switzerland, Belgium, Spain, South-America, Asia-Pacific and Australia... (more than 200 clippings).
-But most importantly, we managed to get a digital greeting to bring Publicis Groupe co-workers physically together at Christmas time.
We managed to get a digital greeting to bring Publicis Groupe co-workers physically together at Christmas time.
The Publicis Omnicom merger had always been discussed in a financial way. We used Maurice Lévy’s 2014 internal greeting to start talking about it in a human way.
The more people that join in during the video, the merrier it becomes. We developed a clever algorithm so webcams could count the number of people watching: by yourself, you’ll only see a corporate speech, but if you gather some friends, you'll see Maurice Lévy trying to keep his cool while delivering his speech surrounded by a confetti storm, cheerleaders or even Chinese dragons…
We realised that the employees themselves would be the best social currency to spread the word. To their surprise at the end of the experience, we gave them a "group selfie" that had been taken by the webcam. They then shared this photo on their personal social networks.