Winners & Shortlists

THE MORE THE MERRIER

TitleTHE MORE THE MERRIER
BrandPUBLICIS GROUPE
Product/ServicePUBLICIS GROUPE WISHES 2014
Category A09. INNOVATIVE USE OF TECHNOLOGY
Entrant Company DIGITASLBI FRANCE Paris, FRANCE
Advertising Agency DIGITASLBI FRANCE Paris, FRANCE
Credits
Name Company Position
Bridget Jung Digitaslbi Paris Chief Creative Director
Nicolas Thiboutot Digitaslbi Paris Creative Director
Philippe Pinel Digitaslbi Paris Creative
Frederick Lung Digitaslbi Paris Creative
Chisato Tsuchiya Digitaslbi Paris Art Director
Amelie Cruchet Digitaslbi Paris Agency Producer
Alexandre Gallais Digitaslbi Paris Project Manager
Jeremy Vissio Digitaslbi Paris Motion Designer
Philippe Bordachar Digitaslbi Paris Creative Technology
Loup Rodolphe Thibault Digitaslbi Paris Creative Technologist Coder
Julien Terraz Digitaslbi Paris Creative Technologist
Damien Pitard Digitaslbi Paris Creative Coder
Thierry Delesalle Prodigious Producer
François Nemeta Prodigious Director
Charlène Plozner Prodigious Production Officer
Patrick Sigwalt Music
Peggy Nahmany Publicis Groupe Vp/Communications Director
Sabrina Pittea Publicis Groupe Communications Officer
Lindsay Mccallum Publicis Groupe Communications Officer
Brice D'annoville Digitaslbi Paris Creative Technology Production Manager

Creative Execution

Every year Maurice Levy addresses his greeting to the employees of the Group through a Youtube video. Since we believe tradition doesn’t prevent innovation, we set out to do something new in this well known media. We realised that the employees themselves would be the best social currency to spread the word. To their surprise, at the end of the experience, we gave them a "group selfie" that had been taken by the webcam during the video. Employees then shared this photo on their own personal social networks, making it not only a success with Publicis Groupe but also externally.

Within a month, the experience had over-performed against set objectives: - More than 110000 times (which is great for a group with 59000 employees). - Average time spent on the video approx. 00:03:49 - Facebook: 828034 impressions - Twitter: 2832 interactions - Worldwide media coverage in France, UK, USA, Germany, Italy, Switzerland, Belgium, Spain, South-America, Asia-Pacific and Australia... (more than 200 clippings). -But most importantly, we managed to get a digital greeting to bring Publicis Groupe co-workers physically together at Christmas time. We managed to get a digital greeting to bring Publicis Groupe co-workers physically together at Christmas time.

The Publicis Omnicom merger had always been discussed in a financial way. We used Maurice Lévy’s 2014 internal greeting to start talking about it in a human way. The more people that join in during the video, the merrier it becomes. We developed a clever algorithm so webcams could count the number of people watching: by yourself, you’ll only see a corporate speech, but if you gather some friends, you'll see Maurice Lévy trying to keep his cool while delivering his speech surrounded by a confetti storm, cheerleaders or even Chinese dragons… We realised that the employees themselves would be the best social currency to spread the word. To their surprise at the end of the experience, we gave them a "group selfie" that had been taken by the webcam. They then shared this photo on their personal social networks.