| Title | HERMES METAMORPHOSE |
| Brand | HERMES SELLIER |
| Product/Service | HERMÈS 2014 SPRING SUMMER COLLECTION |
| Category |
B01. FAST MOVING CONSUMER GOODS |
|
Entrant Company
|
DIGITASLBI FRANCE Paris, FRANCE
|
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Advertising Agency
|
DIGITASLBI FRANCE Paris, FRANCE
|
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Advertising Agency 2
|
PUBLICIS ET NOUS Paris, FRANCE
|
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Production Company
|
VALLEDUHAMEL Montréal, CANADA
|
Credits
| Bridget Jung |
Digitaslbi Paris |
Chief Creative Director |
| Nicolas Thiboutot |
Digitaslbi Paris |
Creative Director |
| Fabien Mouillard |
Publicis Et Nous |
Creative Director |
| Frederic Roux |
Digitaslbi Paris |
Art Director |
| Chisato Tsuchiya |
Digitaslbi Paris |
Art Director |
| Johanna Zenouda |
Digitaslbi Paris |
Projet Director |
| Alexandra Marik |
Digitaslbi Paris |
Producer |
| Julien Vallée |
Vallée Duhamel |
Productor |
| Eve Duhamel |
Vallée Duhamel |
Productor |
| Loic Ouaret |
Loic Ouaret |
Music |
Creative Execution
Set in a surreal jungle, the film directed by Julien Vallée shows objects from the collection transforming one after the other: bracelets mutate into a zulu mask, a leaf "zips" to reveal a wallet, a stiletto shoe becomes a bird... Handmade film techniques inspired by Hermès craftmanship were used. The same artisanal approach was applied to every part of the campaign including banners. For launch, Hermes.com underwent its own metamorphosis.
The film has been viewed more than half a million times in the first two weeks of launch and was featured by online magazine such as : Elle, Vogue, Vanity Fair, Selectism, Trendland and many more.
The Hermès client does not 'expect' advertising from the brand. They expect to be delighted through incredible storytelling.
While, the luxury industry is using more and more industralized production techniques to produce luxury goods, Hermès is one of the few truly artisanal brands that has resisted this trend. All Hermès products are crafted by artisans to incredibly high standards. We wanted our campaign for the spring/summer collection to reflect this craftsmanship. We showcased the collection in an endless chain of metamorphosis.
The film has been viewed more than half a million times in the first two weeks of launch and was featured by online magazine such as : Elle, Vogue, Vanity Fair, Selectism, Trendland and many more.