Winners & Shortlists


Entrant Company JUNG von MATT Hamburg, GERMANY
Advertising Agency JUNG von MATT Hamburg, GERMANY
Name Company Position
Goetz Ulmer Jung Von Matt AG Chief Creative Officer
Thimoteus Wagner Jung Von Matt AG Chief Creative Officer
Simon Hiebl Jung Von Matt AG Creative Director
Thomas Heyen Jung Von Matt AG Creative Director
Markus Kremer Jung Von Matt AG Creative Director
Match Herceg Jung Von Matt AG Creative Director
Manuel Urbanke Jung Von Matt AG Art Director
Maximilian Hoch Jung Von Matt AG Copywriter
Nico Polzin Jung Von Matt AG Digital Art Director
Alexa Petruch Jung Von Matt AG Designer
Julia Kroemker/René Requardt Jung Von Matt AG Client Service Director
Sophie Stejdir Jung Von Matt AG Account Manager
Christian Hibbeler/Lisa Kriszun Jung Von Matt AG Agency Producer
Song Bureau Music Production
Marco Berger Director
Neels Feil Cinematographer
Olaf Didolff Composer
Deli Pictures Gmbh Post Production
Nerdindustries Gbr Programmer
Arthur Jagodda Editor

Creative Execution

The overall idea was to invent an innovative platform to persevere the language Ayapaneco forever. A digital legacy grows day by day by engaging the community to adopt an Ayapaneco word. That way we created the worlds first social dictionary ever. Or in other words: a new home for a language that was about to die. Authentic documentaries, trailer and playful outdoor activities supports the success of the legacy.

Bringing a language back to life and preserve it forever cannot be done within a few month. The goal is to build a long term platform to make the digital legacy of Ayapaneco grow day by day. By working with the online community already more than 5000 words has been saved forever. And it is still going on. But the moist important result we already know: one language saved.

Vodafone wanted to proof that no other brand has a deeper passion for communication than they do. In addition, the whole campaign reflects perfectly the brand claim of Vodafone “Power to You”, demonstrating what’s possible when Vodafone gives the power to individuals. And at last, the campaign needed to have a strong involvement of the social community, which is mandatory for a communication provider. With Vodafone’s mission to rescue a dying language from extinction, the brand involves people from all over the world with a deep love for communication.