| Title | VIVA COMMUNICATION |
| Brand | VODAFONE |
| Product/Service | VODAFONE |
| Category |
F01. ENGAGEMENT PLATFORM |
|
Entrant Company
|
JUNG von MATT Hamburg, GERMANY
|
|
Advertising Agency
|
JUNG von MATT Hamburg, GERMANY
|
|
Production Company
|
MARKENFILM CROSSING Hamburg, GERMANY
|
Credits
| Goetz Ulmer |
Jung Von Matt AG |
Chief Creative Officer |
| Thimoteus Wagner |
Jung Von Matt AG |
Chief Creative Officer |
| Simon Hiebl |
Jung Von Matt AG |
Creative Director |
| Thomas Heyen |
Jung Von Matt AG |
Creative Director |
| Markus Kremer |
Jung Von Matt AG |
Creative Director |
| Match Herceg |
Jung Von Matt AG |
Creative Director |
| Manuel Urbanke |
Jung Von Matt AG |
Art Director |
| Maximilian Hoch |
Jung Von Matt AG |
Copywriter |
| Nico Polzin |
Jung Von Matt AG |
Digital Art Director |
| Alexa Petruch |
Jung Von Matt AG |
Designer |
| Julia Kroemker/René Requardt |
Jung Von Matt AG |
Client Service Director |
| Sophie Stejdir |
Jung Von Matt AG |
Account Manager |
| Christian Hibbeler/Lisa Kriszun |
Jung Von Matt AG |
Agency Producer |
| Song Bureau |
|
Music Production |
| Marco Berger |
|
Director |
| Neels Feil |
|
Cinematographer |
| Olaf Didolff |
|
Composer |
| Deli Pictures Gmbh |
|
Post Production |
| Nerdindustries Gbr |
|
Programmer |
| Arthur Jagodda |
|
Editor |
Creative Execution
The overall idea was to invent an innovative platform to persevere the language Ayapaneco forever. A digital legacy grows day by day by engaging the community to adopt an Ayapaneco word. That way we created the worlds first social dictionary ever. Or in other words: a new home for a language that was about to die. Authentic documentaries, trailer and playful outdoor activities supports the success of the legacy.
Bringing a language back to life and preserve it forever cannot be done within a few month. The goal is to build a long term platform to make the digital legacy of Ayapaneco grow day by day. By working with the online community already more than 5000 words has been saved forever. And it is still going on. But the moist important result we already know: one language saved.
Vodafone wanted to proof that no other brand has a deeper passion for communication than they do. In addition, the whole campaign reflects perfectly the brand claim of Vodafone “Power to You”, demonstrating what’s possible when Vodafone gives the power to individuals. And at last, the campaign needed to have a strong involvement of the social community, which is mandatory for a communication provider. With Vodafone’s mission to rescue a dying language from extinction, the brand involves people from all over the world with a deep love for communication.