NO EMPTY CHAIRS AT CHRISTMAS
| Title | NO EMPTY CHAIRS AT CHRISTMAS |
| Brand | IKEA |
| Product/Service | IKEA |
| Category |
C02. MICROSITE |
|
Entrant Company
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WIRZ/BBDO Zürich, SWITZERLAND
|
|
Advertising Agency
|
WIRZ/BBDO Zürich, SWITZERLAND
|
Credits
| Skrabal Philipp |
Wirz/BBDO |
Executive Creative Director |
| Hartmann Rob |
Wirz/BBDO |
Creative Director |
| Bark Wolfgang |
Wirz/BBDO |
Copywriter |
| Mügge Marietta |
Wirz/BBDO |
Copywriter |
| Erni Angela |
Wirz/BBDO |
Art Director |
| Hartmann Barbara |
Wirz/BBDO |
Art Director |
| Labun Paul |
Wirz/BBDO |
Art Director |
| Jablanovic Tanja |
Wirz/BBDO |
Art Director |
| Metzker Lily |
Wirz/BBDO |
Screendesign |
| Bühler Isabell |
Wirz/BBDO |
Screendesign |
| Dreyfus Petra |
Wirz/BBDO |
Managing Director |
| Boretti Eva |
Wirz/BBDO |
Account Digital Director |
| Schmid Stefan |
Wirz/BBDO |
Account Director |
| Grollimund Prisca |
Wirz/BBDO |
Account Assistant |
| Tavakol Ariane |
Wirz/BBDO |
Account Digital Assistant |
Creative Execution
Six weeks before Christmas, IKEA launched a non-commercial platform to bring people together: the loners and those hosting a Christmas party. They could log in as guests or hosts at a virtual table on www.noemptychairs.ch, where they could fix up a date for a party in the real world.
Over 1100 guests and hosts in Switzerland registered on the web platform and finally met up to celebrate Christmas together. More than 200 blogs worldwide mentioned our platform on the Internet. And people from 16 other countries asked IKEA to offer a similar platform in their countries next year.
ID: admin
PWD: QWMTR3GHZSZ9675
Christmas is time for family celebrations. But not for everyone. I Switzerland there are many singles and single parents, widowed people and exchange students who are alone over the festive period unwillingly.
IKEA will find for everyone in Switzerland a place to celebrate Christmas: with «No empty chairs at Christmas».