Winners & Shortlists


Entrant Company WIRZ/BBDO Zürich, SWITZERLAND
Advertising Agency WIRZ/BBDO Zürich, SWITZERLAND
Name Company Position
Dainese Livio Wirz/BBDO Executive Creative Director
Perez Fernando Wirz/BBDO Executive Creative Director
Hartmann Rob Wirz/BBDO Creative Director
Nemitz Rahel Wirz/BBDO Art Director
Erni Angela Wirz/BBDO Art Director
Mügge Marietta Wirz/BBDO Copywriter
Kohl Sarah Wirz/BBDO Copywriter
Dreyfus Petra Wirz/BBDO Managing Director
Mägerle Marcel Wirz/BBDO Account Supervisor
Schmid Stefan Wirz/BBDO Account Director
Boretti Eva Wirz/BBDO Account Director Digital
Tremonte Vincenzo Wirz/BBDO Account Director Digital
Grollimund Prisca Wirz/BBDO Account Assistant
Willen David David Willen Photography Photographer
Derdiyok Sebahat Director Of Photography

Creative Execution

At the Easter weekend, 600 IKEA outdoor products were hidden in and around Switzerland’s largest towns. A search was then launched nationwide in all IKEA owned media and fuelled by various Radio stations. We used a seasonal local tradition of outdoor searches to promote outdoor IKEA products at just the right time and in a way that earned us a lot of free media attention.

We got 5% of all mobile users in Switzerland to actively participate in the promotion. The IKEA promotion website had 140’000 hits in one day. 70% of the media were owned or earned. The promotion targets were surpassed by 300%. It was the promotion that reached the most people within such a short time in IKEA Switzerland’s history.

Creating attention for the IKEA outdoor collection at the start of the outdoor season.