| Title | KOBZAR KS |
| Brand | KYIVSTAR |
| Product/Service | FONT KOBZAR KS |
| Category |
A03. STORYTELLING |
|
Entrant Company
|
EBOLA Kiev, UKRAINE
|
|
Media Agency
|
MEDIACOM Kiev, UKRAINE
|
|
PR Agency
|
PLEON TALAN Kiev, UKRAINE
|
|
Production Company
|
EBOLA Kiev, UKRAINE
|
Credits
| Yaroslav Korets |
Ebola |
Interactive Creative Director |
| Denis Kucevalov |
Ebola |
Art Director |
| Andrey Prokopchuk |
Ebola |
Producer |
| Pavel Ratushniy |
Ebola |
Motion Designer |
| Andrey Vahrushev |
Ebola |
Html Coder |
| Alexandr Doroshenko |
Ebola |
Html Coder |
| Evgeniy Haruk |
Ebola |
Illustrator |
Creative Execution
Based on facsimile edition of the manuscript of Taras Shevchenko "Three years" we have created a unique font, that fully reflects the handwriting and the charisma of the great poet.
The next step was to create a comfortable and original Web site, where anyone absolutely free can download this font. Among some of the features of the site: the ability to create your poster, design a t-shirt or write email using handwriting of Shevchenko. Website is supported by every browser and mobile devises, which makes it universal for every user.
In firs two weeks of the launch of the site it was visited by more than 30,000 users who have created more than 10,000 prints \ T-shirts \ letters, share more than 10,000 images in social networks. We also received more than 100 recognition letters through our feedback form on the site. In addition, more than 100 time it was placed in online media. Particularly pleasant that such a recognition started before the roll-out of the advertising campaign.
2014th was a year of extraordinary spike of Ukrainian patriotism. Perhaps never before consciousness of Ukrainian people demonstrate so clearly and passionately. The idea to present Internet users with a product that embodies the heart of Ukraine, was logical. Our client - mobile operator "Kyivstar" - provides seamless mobile service that, unite together, even the most remote corners of the country. "Kyivstar" have a slogan "united everywhere". Purpose of a unique product that we created for our client - to unite Ukrainians in intention to share their love for Ukraine with each other. Eminent poet and writer Taras Shevchenko is a symbol of Ukrainian culture and freedom-loving spirit. Unique font Kobzar KS, created based on his handwriting, absorbed the amazing charisma of the great poet and become a powerful tool that unites people of all ages and social status.