Title	IF ONLY FOR A SECOND
Brand	MIMI FOUNDATION
Product/Service	CANCER SUPPORT AND WELLBEING CENTER
Category	E01. SOCIAL VIDEO
Entrant Company	LEO BURNETT FRANCE Paris, FRANCE
Advertising Agency	LEO BURNETT FRANCE Paris, FRANCE

Name	Company	Position
Xavier Beauregard	Leo Burnett France	Creative Director
Stephane Gaubert	Leo Burnett France	Copywriter
Stephanie Thomasson	Leo Burnett France	Art Director
Vincent Dixon	Free Lance	Photographer
Cecile Balut	Leo Burnett France	Account Manager
Elise Ziri	Leo Burnett France	Account Manager
Elisabeth Boitte	Prodigious	Producer
Antoine Grujard	Prodigious	Agency Producer
Coban Beutelstetter	Prodigious	Director

Creative Execution

the film was posted on a youtube channel

Articles appeared in the press and national media by the tens of thousands (Le Monde, Le Figaro, Elle, Grazia, Libération…) and in the international press (The Guardian, Time, The Huffington Post, NBC, CNN, Het Niewsblad…). More than 15 millions views (Youtube, Dailymotion, Vimeo…). Tweets were sent every 2 minutes.

“You know what I miss the most ? being carefree” (Katy.A diagnosed with cancer) Here is the sentence that inspired the «if only for a second» project. 20 cancer patients were invited to a studio. Their hair and makeup were done but they could not watch the transformation. A photograph immortalized the moment they opened their eyes. The surprise allowed them to forget the disease, if only for a second.