Title | PREDATOR |
Brand | ADIDAS FOOTBALL |
Product/Service | PREDATOR |
Category |
A01. INTERFACE & NAVIGATION |
Entrant Company
|
DDB & TRIBAL WORLDWIDE Amsterdam, THE NETHERLANDS
|
Advertising Agency
|
DDB & TRIBAL WORLDWIDE Amsterdam, THE NETHERLANDS
|
Media Agency
|
CARAT London, UNITED KINGDOM
|
Credits
Alex Herwig |
DDB/Tribal Worldwide/Amsterdam |
Creative/Concept |
Jeroen Thissen |
DDB/Tribal Worldwide/Amsterdam |
Creative/Concept |
Jenny Johannesson |
DDB/Tribal Worldwide/Amsterdam |
Designer |
Jan Willem Heining |
DDB/Tribal Worldwide/Amsterdam |
Sr. User Experience Designer |
Wendy Losse |
DDB/Tribal Worldwide/Amsterdam |
Project Manager |
Jizelle Bautista |
DDB/Tribal Worldwide/Amsterdam |
Project Director |
Sandra Soskic |
DDB/Tribal Worldwide/Amsterdam |
Co/Ceo/Global Business Director |
Erick Wicaksono |
Adidas AG | Adidas Football |
Global Digital Communications Manager Manager Manager Adidas Football |
Ville Louhimies |
Adidas AG | Adidas Football |
Sr Digital Communications Manager Manager Manager Adidas Football |
Arjen Warendorff |
Mediamonks |
Technical Director |
Max Van Gorkum |
Make 'em Say |
Lead Designer |
Creative Execution
We literally put our audience eye to eye with the most dangerous animals in the world. We developed 14 photorealistic 3D animated predator eyes. Each eye was the gateway to a different boot, where people discovered the features and experienced what it feels like when instinct takes over.
It was the most-visited online product experience for adidas Football ever. People interacted almost 4 times longer with the boots than normal.
The year 2014 marked the 20th anniversary of one of the most iconic football boots ever made: adidas Predator. To commemorate this, the German sports brand created fourteen brand-new Predator boots. Tribal DDB Amsterdam delivered a digital cross-platform Predator Instinct experience leveraging and enhancing the content created for the campaign and highlighting the features of the boot. Our campaign objective was to excite next-generation footballers, aged 14 to 19, about the new range of Predator Instinct football boots. We wanted to show that this boot allows instinct take over and unlocks your full footballing potential. The interactive experience had to work for e-retailer sites, adidas.com, mobile, tablet and even in the retail environment.