Winners & Shortlists


Category D01. WEB BANNER
Advertising Agency DDB STOCKHOLM, SWEDEN
Media Agency OMD Stockholm, SWEDEN
Production Company BANNERBOY Stockholm, SWEDEN
Name Company Position
Leo Dal Ddb Stockholm Art Director
Sebastian Snygg Ddb Stockholm Copywriter
Elisabet Halming DDB Stockholm Digital Producer
Jon Dranger DDB Stockholm Digital Director
Merwan Maaruf DDB Stockholm Digital Producer
Eskil Lundberg DDB Stockholm Motion Graphic Designer
Daniel Liljas Ddb Stockholm Graphic Designer
Jeanette Ytterman DDB Stockholm Account Director
Johan Ljungman DDB Stockholm Business Director

Creative Execution

We created McDOS – an 8-bit style banner where you were able to compose your own burger using only coding commands (commonly used in games). The banner was placed on Scandinavia's largest gaming community website, a go to place for all Swedish gamers. To enhance the experience further, we packed the banner with loads of retro gaming references and endless of hidden Easter eggs.

MyBurger 2014 was a great success with over 24 000 contributions sent in. Out of the five winning burgers, four of them were made by gamers.

Every year, McDonald's in Sweden arranges a contest called MyBurger. It's a competition where anyone can create their own burger, with a chance of getting it on McDonald's menu. McDonald's acknowledged a new target audience in gamers and wanted to remind them of this year's MyBurger competition. Since gamers are notorious for being curious problem-solvers with a thing for classic games and their retro graphics, our idea was to give them something that could stimulate their nature – in the form of a banner.