| Title | I-REMEMBER |
| Brand | FONDATION POUR LA RECHERCHE MÉDICALE |
| Product/Service | MEDICAL RESEARCH |
| Category |
A02. USER EXPERIENCE |
|
Entrant Company
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Advertising Agency
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Production Company
|
WERKSTATT Paris, FRANCE
|
Credits
| Benjamin Marchal/Olivier Lefebvre |
CLM BBDO |
Executive Creative Director |
| Lucie Valloton |
CLM BBDO |
Art Director |
| Vincent Cusenier |
CLM BBDO |
Copywriter |
| Clemence Michaud |
CLM BBDO |
Account Manager |
| Valentin Karkouz |
CLM BBDO |
Digital Producer |
| Nicolas Carlotti |
CLM BBDO |
Head Of Digital Production |
| Pierre Deshayes |
CLM BBDO |
Motion Designer |
| Matthieu Kobler |
WERKSTATT |
Co/Founder/Digital Creative Director |
| Pascal Vu |
WERKSTATT |
Co/Founder/Digital Producer |
| Matthieu Elkaim |
CLM BBDO |
Executive Creative Director |
| Jacques Fouche |
CLM BBDO |
Production Manager |
| Magalie Dauleu |
CLM BBDO |
Tv Producer |
| Clement Tery |
WERKSTATT |
Music |
Creative Execution
None
This social platform has had a very strong impact and still has. 32 845 memories have already been shared and this figure is increasing. The connexion with all the other existing social networks made the message spread and the number of shared memories is exponential.
138 000 euros of donations have been collected thanks to the “I remember,” platform and 300.000 euros of media impressions have been generated.
But above all, the ‘I remember’ project has enabled thousands of people to realise how lucky they are to be able to say: “I remember”.
The objective of this campaign was to drive awareness on Alzheimer’s disease and recruit new contributors to help the medical research. We wanted to target a youngest audience who is not used to donate for medical research because they do not feel concerned by Alzheimer’s disease.
People under 50 usually do not feel concerned by Alzheimer’s disease. To recruit younger contributors, we chose to create a social platform. Social networks are used by young people to tell stories about them. They don’t realize how lucky they are to be able to tell all those stories so we created the first social platform exclusively dedicated to memories.
This creative idea is relevant because it is a digital metaphor of Alzheimer’s disease on the brain and memory. Indeed, if it is not given memories this social platform disappears little by little until it becomes totally impossible to browse.