Winners & Shortlists


Category D01. WEB BANNER
Entrant Company CLM BBDO Boulogne-Billancourt, FRANCE
Advertising Agency CLM BBDO Boulogne-Billancourt, FRANCE
Media Agency HAVAS MEDIA Puteaux, FRANCE
Production Company OCEBO Lyon, FRANCE
Name Company Position
Julien Lemoine CLM BBDO Vice President Europe
Benjamin Marchal CLM BBDO Executive Creative Director
Olivier Lefebvre CLM BBDO Executive Creative Director
Nicolas Carlotti CLM BBDO Head Of Digital Production
Melanie Marchand CLM BBDO Account Director
Sylvain Peillon HAVAS Consulting Executive
Maxime Lahaye CLM BBDO Account Executive
Muriel Garilli CLM BBDO Digital Producer
Timothee Lemaitre CLM BBDO Copywriter
Clement Payen CLM BBDO Art Director
Patrick Goubet HAVAS Consulting Media
Pierre Da Rugna HAVAS Media Account Executive
Matthieu Elkaim CLM BBDO Executive Creative Director

Creative Execution

We wanted to highlight the best quality of dogs : loyalty. With impactful visuals of dogs in different postures, we emotionally connect with dog lovers and encourage them to engage. Secondly, in cluttered website pages full of other adverts, the banner clearly stands out. People cannot miss it which helps drive traffic to the page thus giving access to the shelters. Finally, the design of the banner leverages the Pedigree branding elements and is highly consistent with Pedigree communications (yellow background, way of shooting dogs).

We were able to reach 230 000 visitors. A clicking rate of 0.3% (above average on the market being 0.05%). 11 dogs have been adopted.

Pedigree is a very special brand, a true dog loving company with a clear purpose: make our world a better place for dogs. In France, Pedigree has been partnering with the Association 30 millions d’Amis to promote the “Pedigree Adoption Drive” program, to help unlucky dogs get out of shelters and permanently adopted into loving homes by raising awareness and money on their behalf. The objective of this campaign is to generate traffic to the Facebook Page “Pedigree Adoption Drive”, thus raising awareness on the “Pedigree Adoption Drive” program and encouraging people to adopt with an easy access to shelters.