Title	THE FIRST MANHUNT ON TWITTER
Brand	DISCOVERY CHANNEL
Product/Service	LONE TARGET
Category	F02. RESPONSE/REAL-TIME ACTIVITY
Entrant Company	WINDSOR PARIS, FRANCE
Advertising Agency	WINDSOR PARIS, FRANCE

Name	Company	Position
Ivan Pierens	Windsor Paris	Founder And Executive Creative Director
Johanna Natera	Windsor Paris	Digital Manager
Anne Le Cinq	Discovery Channel	Head Marketing Manager
Anne/Sophie Channoux	Discovery Channel	Global Head Marketing Manager
Renan Cottrel	Windsor Paris	Copywriter
Arnaud Wacker	Windsor Paris	Art Director
Sebastien Henry	Windsor Paris	Digital Art Director
Richard Maljean	Windsor Paris	Digital Art Director Junior

Creative Execution

In live, Joel Lambert follows a scripted journey of 27 hours, 27 places visited and a clue left each hour on his Twitter account specially dedicated to this operation #lonetargetparis : - 7 influential twittos share on their networks personalized videos made by the Navy himself. - Additional content (tweets, video, pictures) will be added to create and maintain a dramatic tension - An events site, like a “daily diary”, collects the different types of clues, an updated map in real time and all the informations about the TV show.

- More of 200 tweets on the official account. - The internet users join the game and certain influential twittos enter to the race on their own initiative. - More than 2 800 000 earn media - Audience explosive !

Lone Target is an immersive and military show very popular in GB. On April 18th, Discovery Channel and CANALSAT launched the long-awaited LONE TARGET, in France. In each episode, a former Navy Seal, Joel Lambert, landed in an unknown country. Pursued by local special forces, he must reach a point of extraction in less than 48 hours. The target : man, 20-30 years old, role-playing game addict. Before the broadcast and to immerse fans in the breath-taking atmosphere of this TV show, WINDSOR PARIS imagined an innovative concept of communication: the first transmedia urban game! the first man hunt on twitter On April 17th, a manhunt in real conditions was organised in Paris and on Twitter. After 12 hours of manhunt and an exhilarating race, Joel is finally captured !