Winners & Shortlists

BAARI

TitleBAARI
BrandKÄRKIMEDIA
Product/ServicePLANNING TOOL FOR NEWSPAPER ADVERTISING
Category H01. BRANDED TECH (ONLINE)
Entrant Company CITAT Helsinki, FINLAND
Advertising Agency CITAT Helsinki, FINLAND
Production Company FUTURICE Helsinki, FINLAND
Credits
Name Company Position
Jyri Niemi Citat Oy Creative Director
Vesa Pakkanen Citat Oy Planning Director
Lauri Kainulainen Citat Oy Technical Director
Hong Ding Citat Oy Concept Designer
Aleksis Moisio Citat Oy Account Director
Niko Airaksinen Citat Oy Graphic Designer
Mikko Viikari Futurice Project Manager
Mari Piirainen Futurice Service Designer
Touko Vainio/Kaila Futurice Web Developer
Arto Käpynen Futurice Web Developer
Tiina Romu Futurice Web Developer
Anu Ylänen Futurice Web Developer

Creative Execution

We started by defining our goals and what we wanted to do. We figured out our target group’s needs, created a set of user scenarios and crystallised our strategic goals into a totally unique concept.

Baari has been a huge hit. All of the media agencies and planners we targeted now use it. The brand is now seen as more modern than its competitors.

We designed a concept that took media planning to new heights. We gave it a social name - ”Baari” (Bar). Its’a one-stop-desktop for media planners. Baari gives planners a clear view of their customers and use of six services: The Ad Bank, Tracking, Planning, Analysis, Reporting and Research tools.