| Title | BAARI |
| Brand | KÄRKIMEDIA |
| Product/Service | PLANNING TOOL FOR NEWSPAPER ADVERTISING |
| Category |
H01. BRANDED TECH (ONLINE) |
|
Entrant Company
|
CITAT Helsinki, FINLAND
|
|
Advertising Agency
|
CITAT Helsinki, FINLAND
|
|
Production Company
|
FUTURICE Helsinki, FINLAND
|
Credits
| Jyri Niemi |
Citat Oy |
Creative Director |
| Vesa Pakkanen |
Citat Oy |
Planning Director |
| Lauri Kainulainen |
Citat Oy |
Technical Director |
| Hong Ding |
Citat Oy |
Concept Designer |
| Aleksis Moisio |
Citat Oy |
Account Director |
| Niko Airaksinen |
Citat Oy |
Graphic Designer |
| Mikko Viikari |
Futurice |
Project Manager |
| Mari Piirainen |
Futurice |
Service Designer |
| Touko Vainio/Kaila |
Futurice |
Web Developer |
| Arto Käpynen |
Futurice |
Web Developer |
| Tiina Romu |
Futurice |
Web Developer |
| Anu Ylänen |
Futurice |
Web Developer |
Creative Execution
We started by defining our goals and what we wanted to do. We figured out our target group’s needs, created a set of user scenarios and crystallised our strategic goals into a totally unique concept.
Baari has been a huge hit. All of the media agencies and planners we targeted now use it. The brand is now seen as more modern than its competitors.
We designed a concept that took media planning to new heights. We gave it a social name - ”Baari” (Bar). Its’a one-stop-desktop for media planners.
Baari gives planners a clear view of their customers and use of six services: The Ad Bank, Tracking, Planning, Analysis, Reporting and Research tools.