PRESIDENTTI 3D COFFEE BOX
Title | PRESIDENTTI 3D COFFEE BOX |
Brand | PAULIG |
Product/Service | COFFEE |
Category |
B01. FAST MOVING CONSUMER GOODS |
Entrant Company
|
SEK & GREY Helsinki, FINLAND
|
Advertising Agency
|
SEK & GREY Helsinki, FINLAND
|
Advertising Agency 2
|
GREAT APES Helsinki, FINLAND
|
Media Agency
|
TOINEN PHD, FINLAND
|
Credits
Sami Kelahaara |
SEK/GREY |
Art Director |
Mikko Martikainen |
SEK/GREY |
Copywriter |
Valo Tanja |
SEK/GREY |
Project Director |
Jari Aalto/Setälä |
SEK/GREY |
Brand Development Director |
Tanja Antikainen |
SEK/GREY |
Brand Producer |
Roope Nevander |
SEK/GREY |
Planner |
Jari Ullakko |
SEK/GREY |
Creative Director |
Mikko Sairio |
Great Apes Ltd |
Lead Developer |
Mikko Saario |
Great Apes Ltd |
Developer |
Niko Sipilä |
Great Apes Ltd |
Art Director |
Sami Blick |
Great Apes Ltd |
Developer |
Mika Mäkinen |
Great Apes Ltd |
Illustrator |
Constantin Freche |
Great Apes Ltd |
Designer |
Minna Pinola |
SEK Public |
Account Director/Planner |
Jenny Paulamäki |
SEK Public |
Communications Consultant |
Susanna Virkkula |
Toinenphd |
Planner |
Mikko Peltomäki |
Toinenphd |
Marketing Architect |
Laura Hedman |
Toinenphd |
Producer |
Vesa Pesonen |
My Brother Houdini |
3d Illustrator |
Henrik Rydberg |
Shapeways |
Director Of User Experience |
Creative Execution
The online design tool was crafted to serve both beginners and enthusiastic designers using the advanced WebGL technique.
The engineering and design of the tool were developed to make the best possible impression on our app savvy, “seen it all” target audience.
For seeding, we invited bloggers and designers to create and share their own designs. Then we launched the project for the press and introduced it in own online channels. The online campaign and digital code on coffee packs drove traffic to the design tool.
Being you own designer really inspired our target audience:
The average time spent on site is 6:14.
After three weeks, there have been over 53.000 unique visitors and over 3000 unique designs have been created.
In addition to Finland, designs have been made around the world in Europe, US, Brazil, China and India.
To our knowledge, this is the first time in the world consumers have been able to design their own branded product.
This 3D design and printing project has given the Finnish Coffee House Paulig a head start to utilize mass customization.
Presidentti has been the most prestigious coffee brand in Finland since 1929.
For generations it's been known as a coffee for festive occasions.
Our challenge was to make Presidentti appealing for a younger, coffee savvy generation.
Instead of trying to convince them with advertising, we decided to create something they haven’t seen before.
We introduced the Presidentti 3D Coffee Box that lets anyone design their own
custom-made coffee container online and have it sent to their homes as a 3D printed product.
Now everyone can be a designer.
The tool is easy to use and 3D printing brings their unique designs to life.