Winners & Shortlists


Bronze Eurobest

Case Film

Presentation Board

Category E01. SOCIAL VIDEO
Entrant Company ANR BBDO Stockholm, SWEDEN
Advertising Agency ANR BBDO Stockholm, SWEDEN
Media Agency MAXUS GLOBAL Stockholm, SWEDEN
Production Company STOPP/FAMILY Stockholm, SWEDEN
Production Company 2 HARD HAT Stockholm, SWEDEN
Name Company Position
Oskar Skott ANR BBDO Art Director
Stephanie Moradi ANR BBDO Copywriter
Daniel Åhlman ANR BBDO Copywriter
Andreas Lönn ANR BBDO Creative Director
Fredrik Pantzerhielm ANR BBDO Account Executive
Giustina Guariglia ANR BBDO Production Manager
Camilla Westman ANR BBDO Pr Manager
Anna Jensen ANR BBDO Planner
William Björnstjerna ANR BBDO Graphic Designer
Håkan Boqvist Stopp Family Developer
Gabriella Karlsson Stopp Family Creative Director
Anna Nauckhoff Stopp Family Producer
Lisen Stålberg/Olmert Stopp Family Head Of Interactive
Gustav Fromell Hard Hat Director
Johan Helmer Hard Hat Cinematographer
Jenny Hedberg Hard Hat Producer
Simon Vallin Hard Hat Editor
Anders Brandén Hard Hat Sound Engineer
Edward Björner Stopp Family Sound Design Arrangement
Annika Pehrson Stopp Family Grading

Creative Execution

Four volunteers were equipped with a custom-built lag machine that could adjust video resolution and simulate real-time buffering and delay. The experiment demonstrated how everyday tasks became extraordinary hard with real-time lag, and featured the unique option to switch views, giving users the possibility to experience the experiment through the eyes of the volunteers. But with virtually no media budget, we had to find a way into the social feeds of our target audience. So we premiered the experiment on YouTube and carefully selected sites where they spend a lot of time, and lag is a hot and recurrent topic.

The goal to increase awareness by 5 percentage was exceeded by 40%, the goal to increase preference by 5 percentage was exceeded by 100% and the sales have already increased with 54%, exceeding the goal of 15% within six months. Within 24 hours, the experiment had over 1 million views and was featured on all major technology and gaming sites around the world. As of today, the Living with Lag Experiment have generated over 5.6 millions views in 230 countries, 78 million impressions, 333,000+ social actions, an earned media value of €3.3 million, exceeding the digital media investment by 21000%.

On a market that is dominated by national telecom giants, the local fiber broadband provider wanted to increase their awareness and market shares. But due to its modest size and budget they needed to do something that would generate widespread attention. In a world where many have accepted delays, buffering and other symptoms of slow connection online (a.k.a lag), we chose to focus on’s product benefit - one of the world’s fastest internet connections. We targeted an audience that suffers the most from internet disturbances; the early adopters of tech and gaming - an authoritative group on the internet that are the first to share new and relevant content. To get their attention we had to create something unique and relatable. So we combined a recurrent problem in their online life with state-of-the-art technology to demonstrate what reality would look like with slow internet connection.