Winners & Shortlists


Silver Eurobest

Case Film

Presentation Board

Entrant Company R/GA London, UNITED KINGDOM
Advertising Agency R/GA London, UNITED KINGDOM
Name Company Position
Anthony Baker R/GA London Technical Lead
Anthony Galvin R/GA London Technical Director
Dan Kashman/Rory O' Flaherty/Anne Taillandier R/GA London Digital Advertising
Daniel Nieuwenhuizen R/GA London Associate Design Director
Dave Robbins R/GA London Head Of Production
Germán Levy/Pablo Distefano/Leandro Glossman/Andrian Olaru/Razvan Pavel/Artur Ci R/GA London Engineers
James Temple/Jay Zasa R/GA London Executive Creative Directors
Jenna Livingston/Jason Ashlock/Luke Wicker R/GA London Copywriters
John Mullin/Tracy Hepler/Catherine Tirpak R/GA London Social Media
Jon Ward/Simone Cucchi R/GA London Senior Designer
Josh Mandel/Kat Friis/Monique D. Veillette/Shannon Worley/Alex Wills/Jocelyn Bir R/GA London Broadcast Production
Josh Yeston/Wilf Eddings/Andy Bull R/GA London Art Director
Jp Toher/Jason Leitch R/GA London Senior Producer
Lucio Rufo R/GA London Creative Director
Niall Mccormack/Catarina Peres R/GA London Ios And Andriod Engineers
Patrick Van Kann R/GA London Executive Technical Director
Razvan Creanga R/GA London Quality Assurance
Rebecca Rumble R/GA London Editor
Rob Northam R/GA London Associate Creative Director
Scott Shaw R/GA London Interaction Design Director
Beats Music - Trent Reznor, Chief Creative Officer Additional company
Beats Music - Rob Sheridan, Creative Director Additional company
Beats Music - Ayse Kulahci, Senior Director, Product Management & Strategy Additional company

Creative Execution

We created the service from scratch and launched it to the world. One agency did everything—from branding, to UX and interface design, to a major above-the-line marketing campaign that included TV, outdoor, events, print, digital, and social.

The Beats Music App became the #1 music app in iTunes on the first day of launch. Thousands of mentions in the press, millions of social media impressions, and incredible reviews in the music and tech press. Beats Music is well on its way to become the dominant player in the space. Try the app for yourself and you’ll see that it achieves its objectives—the app does provide intelligent recommendations and personalize music more successfully and consistently than any of it’s algorithm-only competition.

Streaming music services lack heart. Algorithms aren’t enough to fix the problem, and deliver people the perfect music for the moment. To do to that you need people driven by a passion for music. That was the brief Jimmy Iovine and Trent Reznor gave us—design a revolutionary new service combining human curation and technology, and create a new way to experience music. And, once it’s built, launch it to a mass U.S. market.