| Title | HEINEKEN @WHERENEXT |
| Brand | HEINEKEN |
| Product/Service | SOCIAL LISTENING TOOL |
| Category |
B01. FAST MOVING CONSUMER GOODS |
|
Entrant Company
|
R/GA London, UNITED KINGDOM
|
|
Advertising Agency
|
R/GA London, UNITED KINGDOM
|
Credits
| James Temple |
R/GA London |
Vp/Md/Executive Creative Director/R/Ga London |
| Matt Lodder |
R/GA London |
Vp/Managing Director |
| George Prest |
R/GA London |
Vp/Executive Creative Director |
| Chris Williams |
R/GA London |
Creative Director |
| Ross Landles |
R/GA London |
Group Account Director |
| John Paul Toher |
R/GA London |
Senior Producer |
| Sam Clohesy |
R/GA London |
Executive Producer |
| Paul Carvill |
R/GA London |
Technical Director |
| Danny Lee |
R/GA London |
Senior Software Engineer/Solutions Architect |
| Pedro Duarte |
R/GA London |
Open Standards Developer |
| John Wilson |
R/GA London |
Group Account Director |
| Pete Jupp |
R/GA London |
Design Director |
| Yuriy Starikov |
R/GA London |
Senior Visual Designers |
| Bradie Tippets |
R/GA London |
Junior Copywriter |
| Kaihaan Jamshidi |
R/GA London |
Planning Director |
| Stephen Spencer |
R/GA London |
Senior Planner |
| Alex Wills |
R/GA London |
Group Director/Content Studio |
| Mihnea Belcin |
R/GA London |
Open Standards Developer |
| Elisabetta Viggiani |
R/GA London |
Producer |
| Natalie Smith |
R/GA London |
Senior Content Strategist |
Creative Execution
We created a unique algorithm that listens to social activity, such as tweets, check-ins and photos across Twitter, Instagram and Foursquare and analyses trends, matching them to user’s locations.
This allows the service to automatically give users recommendations that show where’s hot, to help them decide where next to go in real-time.
It's seamlessly integrated with Twitter, so users are just one tweet away from knowing where to go next on a night out. It works in multiple languages and is available globally.
For those of you who don’t tweet, we provided a real-time heat map - mobile responsive website.
@wherenext has not long launched therefore available results are limited.
• Worldwide press coverage and acclaim – from GQ Magazine to the Huff Post and AdWeek
• Over 14,000 visits to the service since launch
• @wherenext has received 13,060 mentions on social media since launch with an 80% positive sentiment
• Shifted the Heineken brand from beverage sector into the tech and social innovation space
@wherenext is a Twitter-based service that uses real-time social activity, to show people the best restaurants, cafés and bars near them, so they can decide where to go out next.
By simply tweeting @wherenext along with their location, our service replies with a list of recommendations to make sure you never miss out on a great experience just around the corner.
We’ve not built an Android or iPhone app, so it doesn’t need to be downloaded from an app store, and you don’t need to sign up or subscribe to this service.