| Title | ONE TURKCELL |
| Brand | TURKCELL |
| Product/Service | PERSONALISED DIGITAL CUSTOMER EXPERIENCE |
| Category |
C01. WEBSITE |
|
Entrant Company
|
R/GA London, UNITED KINGDOM
|
|
Advertising Agency
|
R/GA London, UNITED KINGDOM
|
Credits
| Adrian Olaru |
R/GA London |
Senior Open Standards Developer |
| Andrei Brebulet |
R/GA London |
Quality Assurance Engineer |
| Beth Brigden |
R/GA London |
Senior Producer |
| Brenda Mccarthy |
R/GA London |
Executive Producer |
| Clara Tudela |
R/GA London |
Visual Designer |
| Dom Geargeoura |
R/GA London |
Senior Open Standards Developer |
| Gabriel Dobritescu |
R/GA London |
Senior Quality Assurance Engineer |
| Gabriel Totoliciu |
R/GA London |
Open Standards Developer |
| Ilia Uvarov |
R/GA London |
Creative Director |
| James Temple/George Prest |
R/GA London |
Vp/Executive Creative Director |
| Liz Jarvis |
R/GA London |
Group Account Director |
| Ludvig Sandstrom |
R/GA London |
Associate Experience Designer |
| Mihnea Belcin |
R/GA London |
Open Standards Developer |
| Mircea Georgescu |
R/GA London |
Open Standards Developer |
| Phil Hawksworth |
R/GA London |
Technical Director |
| Razvan Pavel |
R/GA London |
Open Standards Developer |
| Richard Baxter |
R/GA London |
Design Director |
| Simone Cucchi |
R/GA London |
Visual Designer |
| Stuart Tayler |
R/GA London |
Experience Design Director |
Creative Execution
The new experience was promoted primarily through earned and owned channels – via direct-to-consumer SMS, social media, industry publications, at Turkcell events and the Apple App store.
Turkcell customers have fully embraced the new solution. Every single metric has increased by a substantial margin. Mobile and tablet traffic increased by 200%, online transactions increased by 100%, device sales increased by 200%. The mobile app has become an immediate hit reaching a top spot in the App Store (second only to the Google App).
Based in Istanbul, Turkcell is the largest mobile phone company in Turkey. Turkcell needed a world-class solution to provide the best utilities, entertainment and innovation to its 35 million subscribers.
The ambition was to make the relationship between a customer and its carrier more rewarding and, ultimately, more human.
The ask was to develop a brand system that would unify the presentation and behaviour of products, services and platforms via a signature UI framework that would encourage consistency and flexibility ensuring One Turkcell is always a fun and elegant user experience.