| Title | GAME BEFORE THE GAME |
| Brand | BEATS BY DR. DRE |
| Product/Service | HOME ELECTRONICS |
| Category |
E01. SOCIAL VIDEO |
|
Entrant Company
|
R/GA London, UNITED KINGDOM
|
|
Advertising Agency
|
R/GA London, UNITED KINGDOM
|
|
Production Company
|
THE SWORD FIGHT Los Angeles, USA
|
Credits
| Rodrigo Sobral |
R/GA London |
Executive Creative Director |
| Rodrigo Sobral/Iain Robson |
R/GA London |
Creative Director |
| Edwin Latchford |
R/GA London |
Copywriter |
| Ciaran Mccarthy |
R/GA London |
Art Director |
| Kelly Wood |
R/GA London |
Producer |
| James Stephens |
R/GA London |
Global Account Director |
| Omar Johnson |
Beats By Dr. Dre |
Executive Creative Director |
| Diallo Marvel |
Beats By Dr. Dre |
Creative Director |
| Peter Feldman/Ana Julfayan |
Beats By Dr. Dre |
Producer |
| Nabil Elderkin |
Sword Fight |
Director |
| Justin Benoliel/Niko Maronn |
Sword Fight |
Line Producer |
| Justin Benoliel |
Sword Fight |
Executive Producer |
| Danny Hiele |
Sword Fight |
Director Of Photography |
| Angus Wall |
Rock Paper Scissors |
Creative Director |
| Damion Clayton |
Rock Paper Scissors |
Lead Editor |
| Andrew Eksner |
Brewster Parsons |
Lead Flame Artist |
| Darcy Parsons/Sybil Mccarthy |
Brewster |
Senior Executive Producers |
| Josh Eichenbaum |
Inner Circle Sound |
Sound Mix |
| Rommell Molina |
Inner Circle Sound |
Sound Design |
| Jamie N Commons/The X Ambassadors Ambassadors Jungle |
Jungle |
Music |
Creative Execution
Beats rolled out several short form versions of this campaign with a series of television commercials in more then nine countries and five different languages - each version highlighting the athletes and rituals that are authentic to the country in which it airs.
Game Before The Game stars some of the greatest, most beloved footballers in the world including Neymar, Mario Goetze, Daniel Sturridge, Cesc Fabregas, Luis Suarez, Chicharito and Robin Van Persie among others with cameos by LeBron James, Serena Williams, Rio Ferdinand and Thierry Henry.
Game before the Game has achieved 24,539,021 hits on YouTube to date as well as worldwide press coverage in around 100 publications from The Independent, Huffington Post, Fast Company, Ad Age and many more.
Before the goals, before the glory, there is a game. "The Game Before The Game" shares the pre-game rituals of football players, fans and celebrities around the world, as they silence all doubts, distractions and fears in their preparation for victory. Every ritual from every player and nation is authentic, as is the role that Beats headphones have come to play in each athlete's preparation for the game.
The campaign also celebrates pre-game rituals from fans around the world: In a small garage a Brazilian father and his young son stand in front of a home made shrine placing rosary beads over a framed image of Neymar; In a modern apartment, a man writes the names of rival teams on small scraps of paper and puts them in his fridge. These are just a few of the ways that these fans prepare to support the sport the players they love.