| Title | TWEETDISCO |
| Brand | MOBILCOM DEBITEL |
| Product/Service | MOBILE COMMUNICATION COMPANY |
| Category |
A09. INNOVATIVE USE OF TECHNOLOGY |
|
Entrant Company
|
STRG.DK Hamburg, GERMANY
|
|
Advertising Agency
|
STRG.DK Hamburg, GERMANY
|
Credits
| Martin Stasun |
Strg.dk |
Art Director |
| Johannes Gemürr |
Strg.dk |
Junior Art Director |
| Pepe Wietholz |
Strg.dk |
Executive Creative Director |
| David Aguirre |
Strg.dk |
Creative Director |
| Michael Schlykow |
Strg.dk |
Project Director |
| Christian Heinsohn |
Strg.dk |
Lead Developer |
| Christian Kochbeck |
Strg.dk |
Account Manager |
| Helen Förster |
Strg.dk |
Project Manager |
| Bettina Goerendt |
Mobilcom Debitel |
Brand Manager |
| Lars Wöhrmann |
Mobilcom Debitel |
Brand Manager |
Creative Execution
The biggest challenge for our designers was to combine modern technology like LED boards
with retro components like a jukebox and neon lights and bring it all together on a microsite and
at the offline event. A completely restored and digitalised jukebox from 1992 provides the basis
and central idea for the TweetDisco. The communicative and technical core of the machine is a RaspberryPi, which cares for communication between the analogue technology from the 90s and the twitter API. Through a
specially developed interface, signals can be exchanged between jukebox and backend.
During the first TweetDisco event we generated over 1.000 tweets and a digital reach of more
than 120.000 Twitter users. The jukebox is the perfect tool to generate positive buzz, reaching
friends and followers of the attending people.
The brief of mobilcom-debitel, one of Germany's mobile-communication companies was
to find a connection between digital lifestyle and offline events, with the aim of approaching
digital natives. On most parties, the DJ is in control of the music and therefore the vibes at a party. We wanted to know, what would happen, if the party guests were in charge of the music, giving them the
opportunity to pick songs out of a limited selection using their smartphones. We modified a
jukebox from 1992 with a RaspberryPi, connected it to the Twitter-API and created a Twitter
account for the jukebox, via which the machine was able to communicate with the people. After
requesting a song via Twitter, the jukebox adds it to the playlist and informs the party guests
about who was the one who picked it. On a microsite the playlist is visible, just like hitlists and a
social stream.