| Title | YOU CONTROL THE WEATHER |
| Brand | GEOX |
| Product/Service | AMPHIBIOX |
| Category |
E02. INTERACTIVE VIDEO |
|
Entrant Company
|
SMFB Oslo, NORWAY
|
|
Advertising Agency
|
SMFB Oslo, NORWAY
|
|
Media Agency
|
GROUP M Milan, ITALY
|
|
Production Company
|
STINKDIGITAL London, UNITED KINGDOM
|
Credits
| Eirik Stensrud |
Smfb |
Creative |
| Thomas Askim |
Smfb |
Creative |
| Kristian Kristiansen |
Smfb |
Account Director |
| Silje Hvideberg Tobiassen |
Smfb |
Account Manager |
| Christoffer Lorang Dahl |
Smfb |
Digital Producer |
| Magnus Snickars |
Smfb |
Designer |
| Stina Nordgren |
Smfb |
Designer |
| Arnar Halldorsson |
Smfb |
Motion Graphic Artist |
| Sverrir Brynjolfsson |
Smfb |
Motion Graphic Artist |
| Richard Holley |
Geox |
|
| Luigi Garbuio |
Geox |
|
| Gianlorenzo Mocellin |
Geox |
|
| Jonathan Entwistle |
Stink Digital |
Director |
| Cameron Temple |
Stink Digital |
Creative Director |
| Jax Evans |
Stink Digital |
Digital Producer |
| Cathy Omedillas |
Stink Digital |
Project Manager |
| Ryan Dzierzek |
Stink Digital |
Vfx |
| Luke Dzierzek |
Stink Digital |
Music Composer |
Creative Execution
Trough 4 different weather-navigations you can alter the chain of events. All in all there are 84 different routes for the users to explore. At any moment you can drop down to a special 3D moment of the shoe that allows a full 360ยบ view of the shoe, and giving people a one of a kind product demonstration up close showing the shoes in every angle and all weather conditions. The entire site is built in HTML5, and optimized for touch screen devices.
The campaign is in its first stage so the overall results of the activity is not available,
but there are some very positive indications:
We see that the conversion rate of people going right from the experience
to the shop is high (number).
We have over 1.000 000 unique visitors on the site
The overall response in earned media is high, the campaign generates a lot of conversations
in blogs, social media, life style magazine etc. talking about the message of Amphibiox for all conditions.
Amphibiox is waterproof urban everyday shoes. The communication challenge was to let people know that they are perfect for any kind of condition - not only rain. Through years of testing and development Geox has created a technology that is waterproof and breathable, making them perfect for all kinds of weather. This new generation waterproof technology not only keeps you dry, protects you against rain, mud and snow, it also increase breathability to aid your bodies natural thermoregulation. Perfect for any condition.
We created a unique interactive movie-experience to demonstrate the performance of this technology. In love story about two people that have never met, we let the user play third character by trying to get them together. The only way to do so is by changing the weather. No matter what condition you choose the shoes handle them perfectly.