| Title | VIBRATION FREE WASHING |
| Brand | SAMSUNG ELECTRONICS AUSTRIA |
| Product/Service | WASHING MACHINE |
| Category |
E01. SOCIAL VIDEO |
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Entrant Company
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TRAKTOR WIEN, AUSTRIA
|
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Advertising Agency
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TRAKTOR WIEN, AUSTRIA
|
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Production Company
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WARDA NETWORK Vienna, AUSTRIA
|
Credits
| Antonia Tritthart |
Traktor Werbeagentur Gmbh |
Ceo |
| Alexander Winsauer |
Traktor Werbeagentur Gmbh |
Creative Director |
| Alexander Winsauer |
Traktor Werbeagentur Gmbh |
Copywriter |
| Christian Gressel |
Traktor Werbeagentur Gmbh |
Art Director |
| Alexandra Hönig |
Traktor Werbeagentur Gmbh |
Account Executive |
| Florian Kegel |
Traktor Werbeagentur Gmbh |
Account Executive |
| Boicut |
BOICUT |
Illustrator |
| Eugen Prosquill |
Warda Network |
Director |
| Michael Weicker |
Warda Network |
Editor |
| Möwe |
MÖWE |
Music Artist |
Creative Execution
We give them prove. The new Samsung washings machines run so smoothly that one can draw on it. The resulting video footage was spread as Branded Content and a on online video plattforms.
The younger tarhet audience was watching a one minute advertising video. It was shared and featured in many different magazines and on blogs.
How do we make a younger target audience care about the fact that the new generation of Samsung washing machines runs completely vibration free?