Title	THE BEST WAY TO LOSE WEIGHT
Brand	ESTORIL WELLNESS CENTER
Product/Service	GYM & HEALTH CLUB
Category	B04. TRAVEL, ENTERTAINMENT, LEISURE & RETAIL, INCLUDING E-COMMERCE AND RESTAURANTS
Entrant Company	9DIGITAL Lisboa, PORTUGAL
Advertising Agency	9DIGITAL Lisboa, PORTUGAL
Media Agency	NOVA EXPRESSãO Lisboa, PORTUGAL
Production Company	CODI-STAGE Lisboa, PORTUGAL

Name	Company	Position
Frederico Roquette	9digital	Creative Director
Madalena Cassiano Neves	9digital	Creative Supervisor
Bernardo Baptista Coelho	9digital	Digital Supervisor
Inês Munhá	9digital	Art Director
Bernardo Baptista Coelho	9digital	Copywriter
Tomás Sancho	9digital	Copywriter
Rita Costa Félix	9digital	Account Director

Creative Execution

We have developed a microsite with georeferenced technology so the targeted consumer could outline his own route. Besides all the communication presented in the Clients website and social media network, in manner to increase the number of visits to the microsite, we created a media plan that included Ip tracking banners and geolocated Facebook ads. The investment made in georeferencing and IP Tracking technology was fundamental to ensure the good results.

Positive outcome: - Increased notoriety and brand awareness. - 43% more visits in comparison to the same period of 2013. - 20% more new members in comparison to the same period of 2013.

Our communication goal was to bring more people to visit the gym, and increase the number of members. We defined the target as active people (30-55 years), with a preposition to do exercise, that were sufficiently close to our location. The existence of a pedestrian circuit near the gym, where thousands of people practice sports everyday, was the inspiration to create: “The best way to lose weight”. A pedestrian circuit created to defy people to change their usual route. This route could be outlined thru a microsite with georeferenced technology, where each person could make his own track from his present location directly to the gym door.