Title	STATOIL TAKE-OVER BANNER
Brand	STATOIL
Product/Service	STATOIL BRAND
Category	D01. WEB BANNER
Entrant Company	TRY/APT/POL Oslo, NORWAY
Advertising Agency	TRY/APT/POL Oslo, NORWAY
Media Agency	IUM Oslo, NORWAY

Name	Company	Position
Lars Joachim Grimstad	TRY/Apt/POL	Creative Director/Copywriter
Egil Pay	TRY/Apt/POL	Art Director
Markus Lind	TRY/Apt/POL	Creative Director
Jan Kristian Haavi	TRY/Apt/POL	Web Designer
Thomas Lein	TRY/Apt/POL	Web Developer
Pål Smitt/Amundsen	TRY/Apt/POL	Innovation Director
Annette Werner	TRY/Apt/POL	Digital Producer
Morten Harnang	TRY/Apt/POL	Web Developer
Sven Jensen	TRY/Apt/POL	Account Director
Mona Løkke	TRY/Apt/POL	Project Manager

Creative Execution

How better to visualize the depth, literally, of Statoil's operations, than with an almost infinitely scrollable, "deep" online newspaper? We bought all the ad space on DB.no - one of Norway's biggest online news sites. The vertical length of the page is the perfect canvas to describe the depths Statoil operate on. And when the users arrived at the bottom of the page, we prolonged the webpage so that the users could "drill" even deeper into the material. To show that Statoil is capable of doing so-called horizontal drilling underneath the seabed, the page suddenly started scrolling sideways.

A record breaking click rate on db.no: 2,46% Largest single driver of traffic to the landing page, where the target user spent on average 1 min and 42 sec.

Objective: The majority of the general public has heard of Statoil, but few know what the company actually does. Statoil wanted to make its innovative technology visible to the Norwegian general public in the most relevant way. And most of all, communicate that Statoil is a world leading company within subsea technology.