Title | MAGICAL MOMENTS |
Brand | MINISTRY OF EDUCATION |
Product/Service | EDUCATION |
Category |
E02. INTERACTIVE VIDEO |
Entrant Company
|
TRY/APT/POL Oslo, NORWAY
|
Advertising Agency
|
TRY/APT/POL Oslo, NORWAY
|
Media Agency
|
MEDIACOM Oslo, NORWAY
|
Production Company
|
WHITE RABBIT Oslo, NORWAY
|
Credits
Torkild Jarnholt |
TRY/Apt/POL |
Copywriter |
Erik Winn |
TRY/Apt/POL |
Art Director |
Fred Kihle |
TRY/Apt/POL |
Account Manager |
Linda Tillier |
TRY/Apt/POL |
Project Manager |
Roy Kristoffersen |
TRY/Apt/POL |
Motion Graphics |
Kim Holm |
TRY/Apt/POL |
Motion Graphics |
Thomas Lein |
TRY/Apt/POL |
Web Developer |
Creative Execution
The interactive video was built on a scalable and responsive website(HTML5) so that everyone in Norway would be able to get a grasp of a childs day in school.
Everything was based on the backbone.js framework
The full experience, with active choices, was only available on desktop due to limitations with video on smartphones.
The interactive film was watched over 67 000 times. The trailer was viewed 214 000 times on youtube.
Tests of the campaign showed that it scored high in liking and attention with the target group.
Brief:
Inspire future students to consider the teacher education when they applied to higher education.
Insight:
The single moment most teachers describe as the best part of the job, is when their pupils have breakthroughs in class. Like when they understand a concept in mathematics or improve their reading-flow. It was these joyful moments we wanted to show to potential new teachers. Plus the fact that a day as a childrens teacher tends to be more magical than other jobs. After all: Your pupils have an unlimited imagination.
Idea:
Make an interactive film seen from the perspective of a second grander during a school day.
The viewer decides what teaching methods the teacher applies on the class.
The educational choices in the film are from real learning programs in Norwegian schools.
The class and the main characters are all from a real class.