| Title | GERDA- BODY WORKING WIFI |
| Brand | GERDA ERGÜL |
| Product/Service | YOGA COURSES |
| Category |
A01. INTERFACE & NAVIGATION |
|
Entrant Company
|
CONCEPT Istanbul, TURKEY
|
|
Advertising Agency
|
CONCEPT Istanbul, TURKEY
|
|
Production Company
|
SUA DIGITAL ISTANBUL, TURKEY
|
Credits
| Kerem Ozkut |
CONCEPT |
Creative Director |
| Sedat Dundar |
CONCEPT |
Creative Group Head |
| Umut Dizdar |
CONCEPT |
Creative Group Head |
| Kadri Bayhaner |
CONCEPT |
Copywriter |
| Serkan Gultekin |
CONCEPT |
Art Director |
| Arda Gorgun |
CONCEPT |
Brand Group Director |
| Merve Eryelkovan |
CONCEPT |
Brand Director |
Creative Execution
Most of Turkish professionals don't have the time for pilates or any other kind of sport activity.
They always promise themselves they will start a gym or start running but delay it for other
things like meetings. To show that there is always time for some body exercise, we decided to
make them move their body in cafés at the center of the business center of Istanbul. To access
internet, they had to move their body as password
The moving password gained a lot of attraction around the offices and Gerda's membership rose
by %15.
Most of Turkish professionals don't have the time for pilates or any other kind of sport activity.
They always promise themselves they will start a gym or start running but delay it for other
things like meetings. To show that there is always time for some body exercise, we decided to
make them move their body in cafés at the center of the business center of Istanbul. To access
internet, they had to move their body as password