Winners & Shortlists


Category E01. SOCIAL VIDEO
Entrant Company WIRZ/BBDO Zürich, SWITZERLAND
Advertising Agency WIRZ/BBDO Zürich, SWITZERLAND
Production Company STORIES Zurich, SWITZERLAND
Name Company Position
Skrabal Philipp Wirz/BBDO Executive Creative Director
Portmann Andi Wirz/BBDO Creative Director
Molinari Florian Wirz/BBDO Art Director
Beland Hanning Wirz/BBDO Art Director
Schneider Winfried Wirz/BBDO Copywriter
Mügge Marietta Wirz/BBDO Copywriter
Fueter Tobias Film Director
Hirschi Urs Wirz/BBDO Account Supervisor
Schmid Stefan Wirz/BBDO Account Director
Tremonte Vincenzo Wirz/BBDO Account Director Digital
Zumbrunn Philipp Cameraman

Creative Execution

We see Cuche’s accidental destruction of the Austrian Ski Team Bus and the furious reaction of the bus driver.

The film reached 1 million clicks on Youtube within a few days and garnered a lot of additional media attention in Switzerland when it was revealed that Mobiliar was behind it all.

Before airing a TVC for Mobiliar Insurance, featuring recently retired Swiss ski star Didier Cuche, this viral was spread showing the story as accidentally filmed by a bystander.