Title | CUCHE VIRAL |
Brand | DIE MOBILIAR |
Product/Service | INSURANCE |
Category |
E01. SOCIAL VIDEO |
Entrant Company
|
WIRZ/BBDO Zürich, SWITZERLAND
|
Advertising Agency
|
WIRZ/BBDO Zürich, SWITZERLAND
|
Production Company
|
STORIES Zurich, SWITZERLAND
|
Credits
Skrabal Philipp |
Wirz/BBDO |
Executive Creative Director |
Portmann Andi |
Wirz/BBDO |
Creative Director |
Molinari Florian |
Wirz/BBDO |
Art Director |
Beland Hanning |
Wirz/BBDO |
Art Director |
Schneider Winfried |
Wirz/BBDO |
Copywriter |
Mügge Marietta |
Wirz/BBDO |
Copywriter |
Fueter Tobias |
|
Film Director |
Hirschi Urs |
Wirz/BBDO |
Account Supervisor |
Schmid Stefan |
Wirz/BBDO |
Account Director |
Tremonte Vincenzo |
Wirz/BBDO |
Account Director Digital |
Zumbrunn Philipp |
|
Cameraman |
Creative Execution
We see Cuche’s accidental destruction of the Austrian Ski Team Bus and the furious reaction of the bus driver.
The film reached 1 million clicks on Youtube within a few days and garnered a lot of additional media attention in Switzerland when it was revealed that Mobiliar was behind it all.
Before airing a TVC for Mobiliar Insurance, featuring recently retired Swiss ski star Didier Cuche, this viral was spread showing the story as accidentally filmed by a bystander.