| Title | FAREWELL ELIZABET |
| Brand | DUREX |
| Product/Service | CONDOM |
| Category |
E01. SOCIAL VIDEO |
|
Entrant Company
|
HAVAS WORLDWIDE ISTANBUL, TURKEY
|
|
Advertising Agency
|
HAVAS WORLDWIDE ISTANBUL, TURKEY
|
|
Production Company
|
FILM BAHCESI Istanbul, TURKEY
|
Credits
| Ergin Binyildiz |
Havas Worldwide Istanbul |
Chief Creative Officer |
| Seyma Keklik |
Havas Worldwide Istanbul |
Copywriter |
| Arzu Emre |
Havas Worldwide Istanbul |
Copywriter |
| Cetin Yildiz |
Havas Worldwide Istanbul |
Art Director |
| M. Ali Erdoğan |
Havas Worldwide Turkey |
Account Director |
| Berk Yılmaz |
Havas Worldwide Turkey |
Account Supervisor |
| Azize Civanbay |
Havas Worldwide Turkey |
Account Executive |
| Ozge Goksel |
Havas Worldwide Istanbul |
Agency Producer |
| Sila Salgin |
Havas Worldwide Istanbul |
Agency Producer |
Creative Execution
In Turkish, Elizabet means masturbation. Before Valentine's we ran a viral about the relationship between a man and his right hand aka Elizabet. The viral directed viewers to Facebook where daily tips were shared on how to get a girlfriend.
Results of the film;
Despite cultural barriers about sex in Turkey,
with over 5 million viewings, Elizabeth became one of the most viewed internet film in Turkey.
Facebook followers increased by almost 20%. With 6.7 million impressions, the awareness score reached 93%.
As number 2 brand in Turkey, awareness score of Durex is below desired. We were asked to improve this via digital.