Winners & Shortlists

FAREWELL ELIZABET

TitleFAREWELL ELIZABET
BrandDUREX
Product/ServiceCONDOM
Category E01. SOCIAL VIDEO
Entrant Company HAVAS WORLDWIDE ISTANBUL, TURKEY
Advertising Agency HAVAS WORLDWIDE ISTANBUL, TURKEY
Production Company FILM BAHCESI Istanbul, TURKEY
Credits
Name Company Position
Ergin Binyildiz Havas Worldwide Istanbul Chief Creative Officer
Seyma Keklik Havas Worldwide Istanbul Copywriter
Arzu Emre Havas Worldwide Istanbul Copywriter
Cetin Yildiz Havas Worldwide Istanbul Art Director
M. Ali Erdoğan Havas Worldwide Turkey Account Director
Berk Yılmaz Havas Worldwide Turkey Account Supervisor
Azize Civanbay Havas Worldwide Turkey Account Executive
Ozge Goksel Havas Worldwide Istanbul Agency Producer
Sila Salgin Havas Worldwide Istanbul Agency Producer

Creative Execution

In Turkish, Elizabet means masturbation. Before Valentine's we ran a viral about the relationship between a man and his right hand aka Elizabet. The viral directed viewers to Facebook where daily tips were shared on how to get a girlfriend.

Results of the film; Despite cultural barriers about sex in Turkey, with over 5 million viewings, Elizabeth became one of the most viewed internet film in Turkey. Facebook followers increased by almost 20%. With 6.7 million impressions, the awareness score reached 93%.

As number 2 brand in Turkey, awareness score of Durex is below desired. We were asked to improve this via digital.