| Title | BOOK IS NOW #BOOK. |
| Brand | BONNIER BOOKS FINLAND |
| Product/Service | KIRJA.FI WEBSITE |
| Category |
F03. USE OF CO-CREATION & USER GENERATED CONTENT |
|
Entrant Company
|
FRANTIC Helsinki, FINLAND
|
|
Advertising Agency
|
FRANTIC Helsinki, FINLAND
|
Credits
| Susanna Fräki |
Frantic |
Designer |
| Josep Roca |
Frantic |
Developer |
| Lasse Kulo |
Frantic |
Developer |
| Sami Häkkinen |
Frantic |
Senior Planner |
| Jussi Kinnunen |
Frantic |
Developer |
| Miika Puputti |
Frantic) |
Designer |
| Kaisa Kalliokorpi |
Frantic) |
Designer |
| Mirva Savolainen |
Frantic) |
Producer |
| Okko Ojala |
Frantic |
Account Director |
| Tuuli Hirvonen |
Frantic |
Project Coordinator |
| Hannu Räisänen |
Frantic |
Developer |
| Joakim Granbohm |
Frantic |
Developer |
| Toni Mielonen |
Frantic |
Designer |
Creative Execution
We created Social Feeds for each author and book, gathering content through specific hashtags and accounts from platform such as Twitter, Facebook and Instagram. All this social content we put through a JSON and AngularJS integration, into the site hosted in the cloud.
The initial publicity received and great results meant that overall the project turned out extremely cost-effective.
In the first couple of hours, the service got hundreds of registered users and during the first day the amount of other publishers willing to join more than doubled.
The service makes a great platform to publish book-related content and the publishing industry response has been positive.
The users appear to appreciate a 2-way channel to communicate with the authors and other enthusiasts. The service is not trying to be a walled garden, instead the discussion is encouraged in the places natural to it.
Bonnier Books Finland is one of the leading publishers in Finland and the primus motor of the project. There hasn’t been a way to take reading books into the social networking age before. People are reading, but the social aspect has not reached the phenomenon yet.
Knowing this, we wanted to believe that being social and reading books can be combined. The goal was to make reading books social and in this way increase the social phenomena behind different books, authors and topics.
Our strategy was combining social discussion platforms with informative content online, making it profitable for not only the enthusiasts looking to discuss current topics or books, but also occasional buyers looking for tips and ratings.
Besides the social discussion and reviews of books and authors, we added clear recommendations and links to online bookstores, to finally make the book purchases easier, making our client's profits grow.