| Title | #FREEDOMOFTWEET |
| Brand | REPORTERS WITHOUT BORDERS |
| Product/Service | REPORTERS WITHOUT BORDERS |
| Category |
C01. WEBSITE |
|
Entrant Company
|
PUBLICIS BRUSSELS, BELGIUM
|
|
Advertising Agency
|
PUBLICIS BRUSSELS, BELGIUM
|
|
Production Company
|
LUCKY FRAMES Edinburgh, UNITED KINGDOM
|
Credits
| Tom Berth/Geert De Rocker |
Publicis Brussels |
Creative Director |
| Marc Richard Vander Heyden |
Publicis Brussels |
Creative |
| Kermit Cota |
Publicis Brussels |
Creative |
| Kenzo Mayama Kramarz |
|
Graphic Designer |
| Fiona Amoroso |
Publicis Brussels |
Account Manager |
| Jonathan Wieme |
Publicis Brussels |
Digital Producer |
| Floris Adriaenssens |
Publicis Brussels |
Connection Planner |
| Arnaud Hemroulle |
|
Video Editor |
|
Lucky Frames |
Sound Design |
|
Lucky Frames |
Development |
| Gabriel Mladin |
|
Front End Development |
| Dmitry Yakubovich |
|
Bird Photographer |
| Chris Romeiks |
|
Bird Photographer |
Creative Execution
#freedomoftweet will transform any tweet into a unique bird song. In collaboration with sound designers and ornithologists we analysed the songs of 3 birds: one from China, one from Iran and one from North Korea.
Each character of the alphabet was then linked to a specific bird chirp.
Here’s how it works: after writing a tweet, you choose one of the three birds to sing your tweet. Once crypted, you can listen to your unique tweet and share it on twitter.
On freedomoftweet.org, you can decrypt the tweet in order to discover what the bird song was telling you.
Results will be sent by e-mail during the 2nd week of November and updated on www.fot-case.com
Tweet free as a bird.
China, Iran and North Korea still deny their citizens the right to express themselves on twitter.
That’s why Reporters Without Borders launched #freedomoftweet.
A campaign to defend freedom of information on social media...using social media.
They can try to silence humans... but they can’t stop birds from singing.
“Let the birds sing your tweets”