| Title | #MYPERFECTDAY |
| Brand | WIENTOURISMUS |
| Product/Service | INTERACTIVE VIDEO GUIDE |
| Category |
B04. TRAVEL, ENTERTAINMENT, LEISURE & RETAIL, INCLUDING E-COMMERCE AND RESTAURANTS |
|
Entrant Company
|
SLASH Vienna, AUSTRIA
|
|
Advertising Agency
|
SLASH Vienna, AUSTRIA
|
Credits
| Alex Haberfellner |
SLASH |
Creative Director |
| Jürgen Gruber |
SLASH |
|
| David Stempel |
SLASH |
Programmer |
| Hans Hofer |
SLASH |
Director |
| Thomas Scharf |
SLASH |
Photographer |
| Matthias Smycka |
|
Cameraman |
Creative Execution
Six real persons between 22 and 39 years guide the users through interwinded interactive videos taking them by there hand and showing them their perfect day in vienna.
During a video, thhe users can:
- switch the host
- get more info & panoramic views
- take pictures & share them
- collect trophies and become a vienna expert
What happened as a result of the communication activity?
How did the communication achieve the goals and influence business outcomes?
Include commercial results such as sales and profit as well as change in consumer awareness and attitudes.
The results were amazing:
- 113.000 unique users withing the first month
- 2 mio videoviews
- 15.000 interactions on the website
Bloggers and marketeers were writing about the project. Our host shared their videos and also the locations we visited with them (e.g. Museumsquartier, Kunstkammer in the KHM, …)
Business, marketing and communication objectives:
- increase the publicity of vienna
- create interaction with the brand vienna
- create a innovative campaign with a strong impact
- create entertaining, educative & sustainable content
The unique insight was to let locals show what a perfect day in Vienna is.
To create an insider view of the city, making the message genuine and more believable than any billboard advertisement saying “come to Vienna”