| Title | THE S5 PULSE CHALLENGE |
| Brand | SWISSCOM (SCHWEIZ) |
| Product/Service | TELECOMMUNICATION |
| Category |
E01. SOCIAL VIDEO |
|
Entrant Company
|
HEIMAT Berlin, GERMANY
|
|
Advertising Agency
|
HEIMAT Berlin, GERMANY
|
|
Media Agency
|
MEDIASCHNEIDER Zürich, SWITZERLAND
|
|
Production Company
|
PUMPKIN FILM Zürich, SWITZERLAND
|
Credits
| Davide Pincin |
Swisscom |
Head Of Marketing Communication Res |
| Olivier Stähli |
Swisscom |
Head Of Marketing Communication Wireless |
| Nathalie Maibach |
Swisscom |
Communication Manager Wireless |
| Philip Gasser |
Swisscom |
Online Communikations/Manager |
| Simon Schütz/Panajot Jelev |
Swisscom |
Social Media Manager |
| Marietta Werder |
Swisscom |
Public Relations |
| Guido Heffels |
Heimat/Berlin |
Cco/Founder |
| Ole Vinck/Michael Schachtner |
Heimat/Berlin |
Creative Director |
| Malte Bülskämper |
Heimat/Berlin |
Copywriter |
| Lucas Schneider |
Heimat/Berlin |
Art Director |
| Fabian Rössler |
Heimat/Berlin |
Junior Copywriter |
| Christina Müller |
Heimat/Berlin |
Account Director |
| Alexander Münzer |
Heimat/Berlin |
Agency Producer |
| Sonja Brand |
Pumpkin |
Executive Producer |
| Stefanie Brand |
Pumpkin |
Producer |
| Kai Sehr |
Pumpkin |
Director |
| Björn Knechtel |
Pumpkin |
Camera |
| Simon Gstöttmayr/Daniel Kladiva |
Pumpkin |
Editor |
| Brian D. Yessian/Michael J. Yessian/Ingmar Rehberg |
Pumpkin |
Music Composer |
| Andrej Krause |
Pumpkin |
Executive Producer |
Creative Execution
The Samsung Galaxy S5 is the world’s first smartphone with an integrated heart rate sensor. We launched the new S5 in Switzerland by creating the ultimate pulse challenge: Keep your heart rate under 100 bpm to win the S5.
Contestants were thrown into terrifying situations to see if they could stay calm.
They faced rats, witches, maniac wrestlers and a host of other ghastly threats.
While they tried to keep cool, the audience watched the game online as live banners streamed the challenge to major Swiss websites bringing the viewers to a microsite where they could participate and win the S5.
1,4 million views of event live stream
over 400.000 clicks on youtube
3,18 million unique clients
over 9 million ad media contacts
plus 4,375 million ad impressions on facebook
one in every three Swiss people reached
view-through rate was 78%
average viewtime amounted to 1:45 min.
S5 reached „Bestseller“ status in Swisscom stores
In May 2014 Swisscom and Samsung joined forces to launch the new Samsung Galaxy S5 – the world’s first smartphone that can measure your pulse with an integrated heart rate sensor.
A special webpage invited the bravest Swiss people to test this new feature at a unique event: The S5 Pulse Challenge. A game with only one rule: Keep your heart rate under 100 bpm to win the S5.
The contestants were thrown into the most unnerving and terrifying experiment to see how much they could take. Who's able to keep their heart rate stable whilst facing the scariest situations – and who will crack?