| Title | GAME IS NOT OVER |
| Brand | MASPEX (TIGER) |
| Product/Service | TIGER ENERGY DRINK |
| Category |
A04. ANIMATION/MOTION GRAPHICS |
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Entrant Company
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180HEARTBEATS+JUNG von MATT Warsaw, POLAND
|
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Advertising Agency
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180HEARTBEATS+JUNG von MATT Warsaw, POLAND
|
Credits
| Mikołaj Sadowski |
180heartbeats/Jung V. Matt |
Creative Director |
| Mikołaj Sadowski |
180heartbeats/Jung V. Matt |
Art Director |
| Adam Marzec |
180heartbeats/Jung V. Matt |
Creative |
| Anna Makowska |
180heartbeats/Jung V. Matt |
Designer |
| Anna Makowska |
180heartbeats/Jung V. Matt |
Illustrator |
| Agata Wierzbowska |
180heartbeats/Jung V. Matt |
Animator |
| Grzegorz Kubrakiewicz |
180heartbeats/Jung V. Matt |
Programmer |
| Magda Chętnik |
180heartbeats/Jung V. Matt |
Account Manager |
Creative Execution
We created a gaming platform: gameisnotover.pl. Games created by us (Anatomia, Party, Deadline) are the first interactive collage of retro game placed over a cinematic background. No matter with what your game is connected — Tiger will help you to regain energy and strength.
The idea of Game Is Not Over smoothly spread to social media and from there to offline world. On Tiger's fan page we asked fans: "What is Your game? Describe Your life and win a personal arcade console with custom game about Your life." The winner received an arcade game about his life.
According to expectations, games were the biggest success among people who are currently 24–35 years old. After the initiation of gameisnotover.pl this platform registered over a million of views in just a few weeks. Audience spent combined 12000 hours interacting with the brand. Tiger also gained 4000 new Facebook fans.
Life is like a computer game. Each of us has to cope with daily obstacles, levels and statistics. Together with Tiger brand we created a platform changing peoples' lives into computer games. No matter what you do in your game, Tiger will help you to regain energy. For the first time, everyone had a chance to win a dedicated arcade console with custom made game about his or her life.
Game Is Not Over is another step connected with moving Tiger towards premium sector. Aiming at older consumer we used arcade games, which are objects of cult of thirty-year-olds.