Winners & Shortlists


Entrant Company KOLLE REBBE Hamburg, GERMANY
Advertising Agency KOLLE REBBE Hamburg, GERMANY
Name Company Position
Fabian Frese Kolle Rebbe Gmbh Chief Creative Officer
Stefan Wübbe Kolle Rebbe Gmbh Chief Creative Officer
Christian Kroll Kolle Rebbe Gmbh Unit Creative Director
Jens Theil Kolle Rebbe Gmbh Unit Creative Director
Matthias Erb Kolle Rebbe Gmbh Unit Creative Director
Katharina Jung Kolle Rebbe Gmbh Account Director
Stefan Witt Kolle Rebbe Gmbh Account Manager
Moritz Dammas Kolle Rebbe Gmbh Account Manager
Ronnie Patt Kolle Rebbe Gmbh Art Director
Holger Diesinger Kolle Rebbe Gmbh Copywriter
Bey Bey Chen Rönz Kolle Rebbe Gmbh Agency Producer
Christine Marie Gardeweg Markenfilm Crossing Gmbh Production
Peer Münster Markenfilm Crossing Gmbh Producer
Artur Boruch Markenfilm Crossing Gmbh Editor
Oliver Kiurina Studio Funk Hamburg Gmbh/ Sound Editor
Matthias Strzoda Voice Over
Peter Urban Voice Over

Creative Execution

The task itself is quite dull already: simply to be the first to enter the winning code on the microsite. But there is one small catch – Oska the sloth, is covering up the winning code. To see the code, you have to watch Brazil’s national animal in a live stream on the microsite until she finally moves out of the way. That can take some time. In fact, it can take a really long time. In this case: 4 hours, 47 minutes and 3 seconds.

As this was a last-chance opportunity to win a World Cup ticket, the fans were prepared to do almost anything. With 36 minutes, we were over the average dwell time for internet films by far. This was all the more impressive as absolutely nothing happened for hours. More than 18,000 viewers watched the live stream and over 6,000 participants took part in the competition. The rest, unfortunately, fell asleep too early. Even after the competition was over we were still being talked about on Twitter, in blogs and on Lufthansa’s Facebook page, where the competition received enthusiastic comments and posts.

To stand out in an extremely competitive environment at the 2014 World Cup, Lufthansa chose a different approach for its exclusive last-minute ticket to Brazil: the most boring competition since the invention of the internet.