BOL.COM ONLINE SIGNING SESSION
| Title | BOL.COM ONLINE SIGNING SESSION |
| Brand | BOL.COM |
| Product/Service | BOOKS |
| Category |
B03. OTHER CONSUMER PRODUCTS |
|
Entrant Company
|
DDB BRUSSELS, BELGIUM
|
|
Advertising Agency
|
DDB BRUSSELS, BELGIUM
|
Credits
| Peter Ampe |
DDB BRUSSELS |
Executive Creative Director |
| Danny Vissers |
DDB BRUSSELS |
Copywriter |
| Francis Lippens |
DDB BRUSSELS |
Account Director |
| Kaat De Brandt |
DDB BRUSSELS |
Account Manager |
| Hans Michiels |
DDB BRUSSELS |
Account Executive |
| Brigitte Verduyckt |
DDB BRUSSELS |
Tv Producer |
| Dominique Poncin |
DDB BRUSSELS |
Head Of Strategy |
| Maarten Van Daele |
DDB BRUSSELS |
Strategic Planner |
| Arnaud Hemroulle |
DDB BRUSSELS |
Graphic Designer |
| Simon De Pauw |
DDB BRUSSELS |
Digital Production |
| Geert Desager |
DDB BRUSSELS |
Head Of Digital |
| Kristof Saerens |
Bol.com |
Marketing Campaign Manager Belgium |
| Maarten Breda |
DDB Brussels |
Digital Producer |
Creative Execution
Via online banners and social media, we called on the public to sign up for the online signing session's. Each participant received a signed copy of the book. The sessions were streamed live through Bol.com’s website and were uploaded on YouTube. With bol.com’s online signing sessions we brought the authors literally into the homes of fans. Making online buying personal while highlighting the ease of online buying.
• Bol.com’s brand awareness increased with 11% (BOL Brand Tracker)
• Traffic to the online store increased with 26%
• Booksales increased with 14% in comparison with previous months
• Bol.com became Belgium’s most popular online store and surpassed Amazon and Fnac.
The biggest Belgian book fair attracts over 150 000 people all wanting their favorite authors’ autograph.
Many traditional bookstores organize Meet & Greets with popular authors in order to attract potential customers to their stores. Online bookstore bol.com wanted to find a better alternative that makes online book sales just as personal. T
During the annual book fair in Antwerp traditional bookstores organize autograph sessions with the most popular authors. Bol.com has no physical stores and had to look for another solution. We took it a step further. That's why we invited seven famous Flemish writers to take place behind our webcam during the book fair. Through online signings sessions, bol.com brought Belgium's best-selling authors into Flemish households.With bol.com’s online signing sessions we brought the authors literally into the homes of fans.