Winners & Shortlists

BOL.COM ONLINE SIGNING SESSION

TitleBOL.COM ONLINE SIGNING SESSION
BrandBOL.COM
Product/ServiceBOOKS
Category F01. ENGAGEMENT PLATFORM
Entrant Company DDB BRUSSELS, BELGIUM
Advertising Agency DDB BRUSSELS, BELGIUM
Credits
Name Company Position
Peter Ampe DDB BRUSSELS Executive Creative Director
Danny Vissers DDB BRUSSELS Copywriter
Francis Lippens DDB BRUSSELS Account Director
Kaat De Brandt DDB BRUSSELS Account Manager
Hans Michiels DDB BRUSSELS Account Executive
Brigitte Verduyckt DDB BRUSSELS Tv Producer
Dominique Poncin DDB BRUSSELS Head Of Strategy
Maarten Van Daele DDB BRUSSELS Strategic Planner
Arnaud Hemroulle DDB BRUSSELS Graphic Designer
Simon De Pauw DDB BRUSSELS Digital Production
Geert Desager DDB Brussels Head Of Digital
Maarten Breda DDB Brussels Digital Producer
Kristof Saerens Bol.com Marketing Campaign Manager Belgium

Creative Execution

Via online banners and social media, we called on the public to sign up for the online signing session's. Each participant received a signed copy of the book. The sessions were streamed live through Bol.com’s website and were uploaded on YouTube. With bol.com’s online signing sessions we brought the authors literally into the homes of fans. Making online buying personal while highlighting the ease of online buying.

• Bol.com’s brand awareness increased with 11% (BOL Brand Tracker) • Traffic to the online store increased with 26% • Booksales increased with 14% in comparison with previous months • Bol.com became Belgium’s most popular online store and surpassed Amazon and Fnac.

The biggest Belgian book fair attracts over 150 000 people all wanting their favorite authors’ autograph. Many traditional bookstores organize Meet & Greets with popular authors in order to attract potential customers to their stores. Bol.com has no physical stores and had to look for another solution. We took it a step further. That's why we invited seven famous Flemish writers to take place behind our webcam during the book fair. Through online signings sessions, bol.com brought Belgium's best-selling authors into Flemish households. A better alternative that made online book sales just as personal.