Winners & Shortlists

BEAUTIFUL ENDING

TitleBEAUTIFUL ENDING
BrandDELA
Product/ServiceFUNERAL INSURANCE
Category A05. ILLUSTRATION AND GRAPHIC DESIGN
Entrant Company OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
Advertising Agency OGILVY & MATHER AMSTERDAM, THE NETHERLANDS
Media Agency MEDIAVALUE Eindhoven, THE NETHERLANDS
Production Company MEDIA MONKS BV PA Hilversum, THE NETHERLANDS
Credits
Name Company Position
Darre Van Dijk Ogilvy And Mather Amsterdam Chief Creative Officer
Darre Van Dijk Ogilvy And Mather Amsterdam Art Director
Rob Voortman Ogilvy And Mather Amsterdam Copywriter
Zilla Smith Ogilvy And Mather Amsterdam Account Manager
Cathalijn Van Hellenberg Hubar Ogilvy And Mather Amsterdam Account Executive
Heleen Hidskes Ogilvy And Mather Amsterdam Strategy Consultant
Juriaan Van Berkel Ogilvy And Mather Amsterdam Video Producer
Colin Tossijn Ogilvy And Mather Amsterdam Designer
Tom Rijpert Media Monks Director
Jeroen Van Der Meer Media Monks Interactive Director
Pierre Nelwan Media Monks Animation Director
Wesley Ter Haar Media Monks Project Manager
Paulien Bekker Media Monks Lead Illustrator
Grace Wattimury Media Monks Illustrator
Michiel Schellekens Media Monks Animator
Sander Aukema Media Monks Animator
Sunil Sital Media Monks Animator
Peter Oosterhoff Media Monks Animator
Arjan Dekker Media Monks Animator

Creative Execution

Every film was filled with the biggest moments in everyone's life; from birth, high school, and the moment they met, to possibly even marriage. But also the little things; their favourite TV-show, holiday destinations and the restaurant where their love first blossomed. We even calculated the future and made sure every couple could express their love with a special message. Countless graphical variations made sure every story was both realistic and autobiographical. By sharing the film with your partner, you even stood a chance to see your own 90-second love story in the cinema.

In a period of just 5 weeks, the campaign generated 42.800.000 impressions. This resulted in 235.000 website visitors and meant an impressive click through rate of 0,55%. A total of 10.000 lovely films were made. And DELA's message; that every story deserves a beautiful ending, was a perfect end to every animated love story. So perfect even, that DELA's online fan base grew a notable 27% in this short period of time.

DELA is a funeral insurance company that believes in a beautiful ending. This means caring for loved ones, even after one's passing. We looked for a way to communicate these brand values in an innovative way. And to not just focus on 'the ending', but focus on the story that precedes it. Because DELA also believes in the beauty of life, by sharing it with your loved ones. And sharing these experiences is what people like to do. We took this insights and created a website, where couples could document their entire lives together and share it in a unique way. By connecting with Facebook, our website automatically linked partner's profiles and instantly turned both persons into animated characters. It then took all shared life events from their profiles and stitched the film together.