Winners & Shortlists

BUNT SPENDEN

TitleBUNT SPENDEN
BrandLSVD LESBEN UND SCHWULENVERBAND DEUTSCHLAND
Product/ServiceBLOOD DONATIONS
Category A05. ILLUSTRATION AND GRAPHIC DESIGN
Entrant Company DDB GROUP GERMANY Berlin, GERMANY
Advertising Agency DDB GROUP GERMANY Berlin, GERMANY
Production Company MR BOB FILMS Berlin, GERMANY
Credits
Name Company Position
Eric Schoeffler DDB Group Chief Creative Officer
Matthias Schmidt DDB Executive Creative Director
Veit Moeller/Nils Haseborg DDB Creative Director
Andrew Morgan/Ricardo Müller/Lucio Regner/Jacopo Biorcio DDB Art Director
Alice Bottaro/Marc Lüdemann/Vesna Koselj/Lydia Willie DDB Copywriter
Constanze Schmidt/Nele Opel DDB Account Manager
Andrew Morgan DDB Illustration
Caroline Heinrich DDB Animation
Ben Föhr/Max Penk/Daniel Krebs Mr.bob Films Producer
Bleech Programming
Marc Kaufholz DDB Screen Desgn
Fabian Nöthe DDB Ux Director
Samir Belhsen DDB User Experience Designer

Creative Execution

To represent the missing blood, we removed the red of the rainbow flag and hoisted it on our website and on digital billboards around the city. Each new signature turned into a drop that filled the red stripe again, displaying the effect of people´s support in real time. On the website, people could also learn more about the discrimination scrolling through an informative story.

The 25.000 signatures needed where reached in one week - and even more kept arriving. The project started an important public discussion on social media and on national and international blogs and newspapers, winning over influencers like Germany’s first outed football star Thomas Hitzlsperger. In the end, the signatures needed were presented to the German Medical Association.

Did you know that bi- and homosexual men are not allowed to donate blood in Germany? We didn´t – and so don´t millions of others. That´s why we wanted to raise awareness around the topic and make people act against the discrimination. “Bunt Spenden” is an interactive online petition that brings a social relevant topic as close as possible to the public. The goal? Collect 25.000 signatures, start a public discussion and change the law.