| Title | BUNT SPENDEN |
| Brand | LSVD LESBEN UND SCHWULENVERBAND DEUTSCHLAND |
| Product/Service | BLOOD DONATIONS |
| Category |
A05. ILLUSTRATION AND GRAPHIC DESIGN |
|
Entrant Company
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DDB GROUP GERMANY Berlin, GERMANY
|
|
Advertising Agency
|
DDB GROUP GERMANY Berlin, GERMANY
|
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Production Company
|
MR BOB FILMS Berlin, GERMANY
|
Credits
| Eric Schoeffler |
DDB Group |
Chief Creative Officer |
| Matthias Schmidt |
DDB |
Executive Creative Director |
| Veit Moeller/Nils Haseborg |
DDB |
Creative Director |
| Andrew Morgan/Ricardo Müller/Lucio Regner/Jacopo Biorcio |
DDB |
Art Director |
| Alice Bottaro/Marc Lüdemann/Vesna Koselj/Lydia Willie |
DDB |
Copywriter |
| Constanze Schmidt/Nele Opel |
DDB |
Account Manager |
| Andrew Morgan |
DDB |
Illustration |
| Caroline Heinrich |
DDB |
Animation |
| Ben Föhr/Max Penk/Daniel Krebs |
Mr.bob Films |
Producer |
|
Bleech |
Programming |
| Marc Kaufholz |
DDB |
Screen Desgn |
| Fabian Nöthe |
DDB |
Ux Director |
| Samir Belhsen |
DDB |
User Experience Designer |
Creative Execution
To represent the missing blood, we removed the red of the rainbow flag and hoisted it on our website and on digital billboards around the city. Each new signature turned into a drop that filled the red stripe again, displaying the effect of people´s support in real time. On the website, people could also learn more about the discrimination scrolling through an informative story.
The 25.000 signatures needed where reached in one week - and even more kept arriving. The project started an important public discussion on social media and on national and international blogs and newspapers, winning over influencers like Germany’s first outed football star Thomas Hitzlsperger. In the end, the signatures needed were presented to the German Medical Association.
Did you know that bi- and homosexual men are not allowed to donate blood in Germany? We didn´t – and so don´t millions of others. That´s why we wanted to raise awareness around the topic and make people act against the discrimination. “Bunt Spenden” is an interactive online petition that brings a social relevant topic as close as possible to the public. The goal? Collect 25.000 signatures, start a public discussion and change the law.