Winners & Shortlists


Product/ServiceTRAVEL & SURF
Category E01. SOCIAL VIDEO
Advertising Agency DDB GROUP GERMANY Berlin, GERMANY
Production Company COMMUNITY FILM Münich, GERMANY
Name Company Position
Eric Schoeffler/Matthias Schmidt DDB Chief Creative Officer/Executive Creative Officer
Butter. Music And Sound Music Composer
Veit Moeller/Nils Haseborg DDB Creative Director
Konradin Resa/Jacopo Biorcio/Nazgol Athari Nejad DDB Berlin Art Direction
Alice Bottaro/Marc Lüdemann/Lydia Willie DDB Copywriter
Daniela Hofmann/Annika Glander DDB Account Director
Dr.gordon Euchler DDB Planning Director
Alice Bottaro/Jacopo Biorcio/Veit Moeller DDB Concept
Randy Krallman Director
Jens Mecking DDB Group Agency Producer
Gustav Geldenhuys Smuggler Producer/Representation
Volker Hannwacker/Acki Heldens Producer
Tobias Suhm Editor
Erik Wilson Cinematographer
Miguel Lombardi 1st Ad
Jason Schuster Set Design
Ariel Zalazar Art Director/Programmer
Pirates'n 'paradise Post Production
Studio Funk Sound Design
Andre Zschaebitz T8y Programmer

Creative Execution

The mockumentary was uploaded on Youtube and then followed by five extra contents, including an original music video. By clicking on an annotation in the mockumentary, viewers could even visit the fictional website of Wi-Fi dogs, which then led them directly to Travel & Surf´s booking page.

People loved our story and watched "José's Wi-Fi dogs” for a viewing time of more than four years and five months. We reached No. 1 in Germany's viral video chart, achieving 30,9% earned impressions on Facebook with a CTR over the benchmark and a Twitter engagement rate double the industry benchmark. We also got the emotional reaction we wanted to provoke: in many social media comments, people realized the absurdity of wasting their holiday time looking for Wi-Fi. However, they were so in love with Wi-Fi dogs that asked us to turn it into a series.

Instead of booking Deutsche Telekom´s Summer Pass for mobile Internet, people still waste their holiday time looking for Wi-Fi. This applies even to the younger holidaymakers, who are still scared of huge phone bills. To make them reflect about the absurdity of this habit, we decided to spread a mockumentary that told the story of José, a man who has invented the business of the century: renting Wi-Fi sniffing dogs to tourists. José´s Wi-Fi dogs were so entertaining people almost wished they were true – and at the same time, so ridiculous that they couldn´t help but to rethink about their own behavior, when discovering the alternative offered by Deutsche Telekom´s Summer Pass.