Winners & Shortlists


Category D01. WEB BANNER
Entrant Company BBDO BELGIUM Brussels, BELGIUM
Advertising Agency BBDO BELGIUM Brussels, BELGIUM
Production Company RISTRETTOFILMS Tervuren, BELGIUM
Name Company Position
Additional Company AdSomeNoise
Sebastien De Valck BBDO Belgium Creative Director
Arnaud Pitz BBDO Belgium Creative Director
Jan Dejonghe BBDO Belgium Creative Director
Jasper Verleije BBDO Belgium Art Director
Sarah Huysmans BBDO Belgium Copywriter
Marleen Depreter BBDO Belgium Account Manager
Leen Van Den Brande BBDO Belgium Agency Producer
Bram De Vidts BBDO Belgium Account Executive
Valerie Bracke BBDO Belgium Account Director

Creative Execution

Our Transportable Banner came in four sizes (300 x 250, 728 x 90, 840 x 150, 995 x 123), appearing on websites which have a similar audience to that of Mercedes-Benz (De Standaard, De Morgen, HLN, Le Soir, Sporza, StuBru, Auto55, La DH…). Each size had a specific script because the transportable banner that goes in the car, has a shape and size according to the different banner sizes. So we had to come up with four different ways to fit it in the E-Class and make it appear as big as possible.

With a click-through rate of 7,8%, the Mercedes Transportable Banner proved that banner ads aren't annoying at all.

The E-Class Estate has the most cargo space in its category. To communicate this in a banner campaign, we created the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.