| Title | TRANSPORTABLE BANNER |
| Brand | MERCEDES-BENZ |
| Product/Service | MERCEDES E-CLASS ESTATE |
| Category |
D01. WEB BANNER |
|
Entrant Company
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Advertising Agency
|
BBDO BELGIUM Brussels, BELGIUM
|
|
Production Company
|
RISTRETTOFILMS Tervuren, BELGIUM
|
Credits
| Additional Company |
AdSomeNoise |
|
| Sebastien De Valck |
BBDO Belgium |
Creative Director |
| Arnaud Pitz |
BBDO Belgium |
Creative Director |
| Jan Dejonghe |
BBDO Belgium |
Creative Director |
| Jasper Verleije |
BBDO Belgium |
Art Director |
| Sarah Huysmans |
BBDO Belgium |
Copywriter |
| Marleen Depreter |
BBDO Belgium |
Account Manager |
| Leen Van Den Brande |
BBDO Belgium |
Agency Producer |
| Bram De Vidts |
BBDO Belgium |
Account Executive |
| Valerie Bracke |
BBDO Belgium |
Account Director |
Creative Execution
Our Transportable Banner came in four sizes (300 x 250, 728 x 90, 840 x 150, 995 x 123), appearing on websites which have a similar audience to that of Mercedes-Benz (De Standaard, De Morgen, HLN, Le Soir, Sporza, StuBru, Auto55, La DH…). Each size had a specific script because the transportable banner that goes in the car, has a shape and size according to the different banner sizes. So we had to come up with four different ways to fit it in the E-Class and make it appear as big as possible.
With a click-through rate of 7,8%, the Mercedes Transportable Banner proved that banner ads aren't annoying at all.
The E-Class Estate has the most cargo space in its category. To communicate this in a banner campaign, we created the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.