Winners & Shortlists


Entrant Company MANAJANS/JWT Istanbul, TURKEY
Advertising Agency MANAJANS/JWT Istanbul, TURKEY
Media Agency MINDSHARE Istanbul, TURKEY
Production Company DEPO FILM Istanbul, TURKEY
Name Company Position
Tuğbay Bilbay Manajans/JWT Ceo/Cco
Sami Basut Manajans/JWT Creative Director
Tunçhan Kalkan Manajans/JWT Art Director
Mehmet Numanoğlu Manajans/JWT Account Director
Mila Telyaz Manajans/JWT Account Supervisor
Göksu Karaman Manajans/JWT Account Executive
Direnç Işık Manajans/JWT Digital Creative Director
Emre Süvari Manajans/JWT Interactive Communication Director
Gökhan Akıncı Manajans/JWT Project Co/Ordinator
Aytaç Şahin Manajans/JWT Digital Art Director
Murat Yalçın Manajans/JWT Digital Art Director
Fırat Çoşkun Manajans/JWT Social Media Head
Nora Süren Manajans/JWT Social Media Executive
Şafak Serter Manajans/JWT Agency Producer
Aslıhan Anarat Çötelioğlu Mindshare Türkiye Partner/Client Leadership
Mehmet Göçmen Mindshare Türkiye Business Planning/Client Leadership Manager
Şafak Çınar Mindshare Türkiye Senior Client Leadership Executive
Başak Çavuş Mindshare Türkiye Junior Client Leadership Executive
Yücel Çilingir Mindshare Türkiye Senior Digital Executive
Hande Civan Mindshare Türkiye Junior Digital Executive​

Creative Execution

We announced our game via social media and display media. We had a digital commercial and we put on into Elidor facebook page and announce web site. There is counter in our website and audiences were aware of real time experince timing. We also advertised this game as a part of TV series.

We turned a 120 minute TV show into our commercial break. 285.378 people played the game during the show. 82.776 of them actually could catch the pink products they saw. 50.599 Tweets were sent with the hashtag catchpinkifyoucan which was pembeyiyakala in Turkish. 4.200.000 people watched our ad where they learnt how to play the game. We had 634,669 clicks on our web banners. All the tweets were revolving around how fun this game turned the experience of watching a show. It underlined our brand territory which is enjoyment while connecting the color pink with our pink series.

The challenge: Girls today they don't watch ads and don’t consume traditional channels anymore. They spend most of their time with their mobile and they are obsessed with the TV series and the stars of the series. But they zap or fast forward the breaks. We needed an idea to connect with them. The objective: To inspire girls to spend more time with Elidor and our new pink range and businesswise increased the Elidor Strong & Shine Hair (pink series) variant sales. The strategy: We turned a popular TV show into an interactive game where people could win pink products the actors in the show were using/wearing/riding. The execution: We advertised the game as a part of the TV show. Elidor Proudly presents a never before done Medcezir(most loved youth TV series) Experience-Catch pink if you can mobile game.